UM and SkipTheDishes team up to launch the brand’s newest summer promotion, “Hot Deal Summer Pass,” gifting Skip customers $0 delivery all summer at no additional cost. Customers can receive their new Hot Deal Summer Pass in-app or online and access exclusive savings and partner offers throughout the summer months. The promotion launched on June
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Richard Fofana, EVP, Strategy, UM, shares his thoughts on the evolution and future of strategic planning in Canada in a podcast episode from Account Planning Group of Canada (APG Canada). The episode is part of a 10-part series titled “APG Canada at 10,” hosted by strategy guru Michelle Lee, founder of strategic consultancy agency, Uncommon Sense. Michelle
We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for
We are excited to announce that four UM leaders have been selected as first-round judges for the 2023 Canadian Marketing Association (CMA) Awards. Congratulations to Erica Kokiw, EVP, Digital, Stuart Brown, VP, Client Business Partner, Kelvin Mak, Senior Director, Digital Strategy and Partnerships, and Jeenal Patel, Senior Director, Strategy. First-round judges will evaluate and select entries
A testament to its ground-breaking creative and strategic solutions, UM was awarded two gold Cannes Lions for it’s work on BMO’s “NXT LVL” campaign in the Social & Influencer and Creative Commerce categories. The Cannes Lions Awards have championed creative excellence since 1954, providing the definitive global benchmark for creativity that drives progress. The Social & Influencer Lions
UM and Boston Pizza are celebrating Father’s Day with a new campaign titled “Za for Pa: Father’s Day Gift Shop.” The campaign features an online marketplace where consumers can purchase tropical-themed Father’s Day staples, ranging from water bottles and duffel bags to blankets and socks. Each item is emblazoned with Boston Pizza’s logo and a
UM and Hershey’s upend cinematic conventions with the brand’s latest campaign, “Better with a Twist.” The campaign features a series of TV spots that add a unique twist to iconic movie moments reminding consumers that Twizzlers are the perfect movie snack. The campaign runs throughout the summer with a Cineplex partnership, activations in-store and on Spotify,
UM and MAGNA Media Trails conducted a new study to explore how various ad formats can be used to increase the effectiveness of connected TV ad placements. The study is based on responses from over 3,000 Canadians on their experience of watching traditional and emerging ads in the connected TV space. The study provides recommendations for brands
UM and AMEX teamed up to launch the “Elevated Membership” campaign that highlights the travel benefits of being an AMEX cardholder. In partnership with TikTok, the brand launched a category-first innovation to boost brand consideration and engagement among young Canadians. The ‘Choose Your Own Adventure-style’ interactive journey depicts a couple enjoying a perfect day of
UM was crowned the winner in the category of Media Agency Global Network at Campaign’s 2022 Global Agency of the Year Awards. This highly competitive awards program recognizes not only creative excellence, effectiveness, business performance and talent, but also thought leadership, innovation, culture and values to ultimately reward the very best all-round performers from across the globe. Campaign
