UM was crowned the winner in the category of Media Agency Global Network at Campaign’s 2022 Global Agency of the Year Awards. This highly competitive awards program recognizes not only creative excellence, effectiveness, business performance and talent, but also thought leadership, innovation, culture and values to ultimately reward the very best all-round performers from across the globe. Campaign
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UM and Boston Pizza are celebrating fans who get excited about number crunching in a new campaign titled “Fanalytics.” Inspired by the sports world’s enthusiasm for new data and analytic tools that evaluate athletic performance, the campaign weaves the brand’s quirky personality throughout the creative that makes it more memorable and unique from other restaurant advertising. The
UM and Reese’s team up to turn sunsets into a daily reminder to enjoy a Peanut Butter Cup in a new multi-media campaign. The campaign draws a parallel between the joy of a sunset and the joy elicited by the snack’s iconic orange wrapper. UM created an integrated media strategy for the brand that includes multiple
UM and Hershey’s drive awareness to the brand’s Eggies products with a new campaign just in time for Easter. The campaign employs bright colours, animation, and upbeat music in three spots showcasing this year’s line up which includes Rainbow Milk Chocolate, Dark Noir, Whoppers, and Reese’s Eggies. Spots will run across Facebook, Instagram, Pinterest, and
Each year, the UM team rounds up the key themes and ideas that they believe will shape the next few years: new technologies, market forces, and shifts in consumer behaviour that are changing the media landscape. The 2023 Outlook dives into four key trends that we anticipate being hot topics for this year and, perhaps,
UM takes RECMA’s top spot for Canadian agencies with a score of 22, the only agency earning a ‘Dominant’ classification, while also scoring highest in the vitality category with 12 points. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year.
UM’s impressive achievements in innovation and creativity have been recognized at this year’s Strategy AToMiC Awards. UM brought home a total of eight awards, 2 gold, 3 silver, and 3 bronze, for outstanding work across four different campaigns for clients BMO, McCain, and the Black Business and Professional Association. The AToMiC Awards celebrate the role
As Bill C-27 makes its way through parliament, experts like UM’s Erica Kokiw, EVP, Digital, are hoping for a transparent, ethical, and responsive framework. “Bill C-27 should include requirements for transparency of data collection, as well as clear guidelines for how data can be shared and used,” says Kokiw. “The bill should also include measures
UM is obsessed with delivering effective and impactful work that helps clients achieve their business growth objectives. This commitment is reflected in UM’s Grand Prix win at the 2022 WARC Awards for Effectiveness North America for its stellar work for the BMO. UM also received two additional shortlists across different categories for these awards. The WARC
UM was the #1 most-awarded Canadian shop and the second most-awarded media agency overall at last month’s prestigious Festival of Media North America Awards (FOMNA). Our clients and teams scored six big wins: 3 GOLDS and 3 HIGHLY COMMENDED awards for work across six different campaigns on Oh Henry!, Tylenol, and BMO Financial Group. The FOMNA Awards are one of the industry’s highest-profile and