At the 2025 CMDC’s Annual Canadian Media Summit, UM’s Riley Wolfe, Planner, Connections Planning, and Rafaela Steiner, Planner, Connections Planning, won bronze and were recognized as one of the top three media teams in Canada in The Globe and Mail Young Lions competition. They earned this well-deserved recognition for their strategy, “Forgot Your Password?” – a testament to the strength
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UM and Boston Pizza are back on the ice with “Manifest the Win,” a bold new playoff campaign encouraging fans to “plan the parade” – the classic, overly optimistic move hockey fans make when their team wins early. Playing off the hopeful energy of Canadian hockey fans, the campaign leans into superstition with a cheeky
Reese’s recently brought its Big Cup with Caramel to life with a delicious nod to local culture. Timed to National Caramel Day, the “Reese’s Cabane à Caramel” activation drew over 1,000 visitors in Montreal with a modern take on the classic Québec tradition of Cabane à Sucre. Guests were treated to the ultimate indulgence: chocolate, peanut butter,
We are thrilled to announce that UM has earned a prestigious spot on the highly coveted shortlist for Media Agency of the Year at Campaign Canada’s Agency of the Year Awards. This accolade underscores UM’s exceptional performance, contribution and impact over the Canadian media landscape. Additionally, UM celebrates four nominations for its stellar work across four BMO campaigns, further
UM was ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a testament to
UM and Farm Boy launched the new brand platform, A Farm Boy Fresh Twist, celebrating the brand’s 44-year history while differentiating it from competitors. At the heart of the campaign is a 60-second video featuring Farm Boy superfans expressing their love for the brand, highlighting fresh, local produce, unique selection, and exciting in-store experiences. The platform extends in-store
UM and Empire launched a new campaign highlighting the grocer’s deep ties to Canadian producers, reinforcing its identity as “Canada’s family grocery store since 1907.” The campaign debuted with 30-second spots during the Canada-U.S. 4 Nations Face-Off, airing in English Canada for Sobeys. With rising consumer interest in Canadian-made products, the campaign features digital flyers,
UM, in partnership with MBCS, and General Mills Canada tap into Gen Z’s passion for self-expression with the brand’s latest Reese’s Puffs campaign, “Feed Your Creativity.” The campaign features three emerging artists who reimagine Reese’s Puffs in their unique mediums. Fashion designer Nandni upcycled items to create a streetwear line inspired by the cereal’s iconic
UM and FanDuel have teamed up for the brand’s latest campaign, “Town of Destiny,” which takes viewers on a date with destiny – but this time, Destiny is a quirky town, not a championship game. Its eccentric residents, including unofficial mayor Norma, are all in on FanDuel’s latest “Kick of Destiny,” a free-to-play game tied
UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy. Designed to revolutionize the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approaches and products across UM’s global network – embedding a powerful, new growth engine for brands to