UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy. Designed to revolutionize the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approaches and products across UM’s global network – embedding a powerful, new growth engine for brands to
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UM was among the most-awarded Canadian agencies at the 2024 prestigious Festival of Media North America Awards (FOMNA), securing 4 Gold and 1 Highly Commended trophy for groundbreaking work on BMO across three powerful campaigns. These wins are a reflection of our inspiring ideas, seamless collaboration, and the impact we create alongside our clients and
UM stole the spotlight with groundbreaking work for incredible clients like BMO and Boston Pizza at Strategy’s 2024 Media Innovation Awards (MIAs). With 20 trophies in hand, UM emerged as the most awarded agency of the night! These wins spanning six stellar campaigns, are a testament to bold ideas, brilliant collaboration, and the power of
UM brought home 15 trophies at the 2024 CMA Awards for its stellar work across two brands – Tylenol and BMO. These achievements reflect the incredible creativity and collaboration of our teams, our clients, and the powerful partnerships that drive our success. The CMAs recognize excellence and innovation in marketing across various categories, celebrating the
UM and BMO have unveiled the fourth installment of the brand’s annual “Wrap the Good” campaign, “Unwrap the Good.” The campaign invites holiday shoppers to explore an engaging augmented reality (AR) experience that highlights products from underrepresented businesses. Using the AR filter, shoppers can virtually “unwrap” gifts they encounter anywhere –at home or in offices,
UM and McCain partner to promote the brand’s latest addition to the Superfries lineup – Jumbo Crinkle Fries, which are twice the size of regular crinkle-cut fries. The campaign features advertising creative styled as oversized coupons, highlighting the fries’ larger-than-life size. Each ad includes a QR code that unlocks a redeemable coupon for use at
UM and McCain team up to launch the “Happy Frydays Café” in downtown Toronto, a vibrant month-long pop-up celebrating the brand’s new platform, “Together is Golden.” Located on Strachan Avenue, the playful café invites visitors to enjoy McCain’s signature fries in an immersive environment designed for social sharing. The menu reimagines classic fries with shareable,
UM and Movember team up to take the brand’s latest campaign to new heights by launching a famous moustache to the edge of the stratosphere with a call to action to “do something out of this world.” This year, as part of the men’s health organization’s awareness, education, and donor campaign, Olympian and Amazing Race Canada host
For the second year in a row, UM was honoured with the Silver Media Agency of the Year award at the 2024 Strategy Agency of the Year Awards. The win is a testament to our clients, our people, and our community. Our commitment to great work means we’re constantly evolving, working with clients and partners to develop new ways
UM and Skip tap Jon Hamm to help the brand transition from a beloved food delivery service to a versatile convenience platform. The service has officially bid farewell to ‘The Dishes’ and is embracing a new era focused on eliminating daily inconveniences. As the only national, homegrown delivery platform, the brand also proudly recognizes its
