UM and BMO make the brand’s presence impossible to ignore during World Cup 2026 with “Grow the Game,” a multi-channel campaign spanning national television, digital, social, and experiential platforms. The hero spot features Lamorne Morris, BMO’s dedicated spokesperson, quipping that “They call me the Alphonso Davies of banking” alongside Canada Soccer captain Davies. Noémie Yelle
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We’re proud to celebrate Béa Beaini, Supervisor, Connections Planning, UM Canada, on being awarded Bronze in the Media category at the Association of Creative Communication Agencies (A2C) 2026 Prix de la relève (Rising Star Awards). This prestigious recognition honours emerging talent making a meaningful impact and helping shape the future of Québec’s communications industry. Béa’s
UM and Boston Pizza bring back the wildly successful “High Tea for Dads” experience for Father’s Day. Last year’s inaugural campaign delivered remarkable results—a 10.2% year-over-year sales increase during the Father’s Day period, 75 million earned impressions, and 274 media stories nationwide. The cheeky activation reimagines traditional high tea with pub favourites and beer poured
UM and BMO brilliantly capitalized on a throwaway joke from cult film “Nirvanna the Band the Show the Movie” with a clever Toronto-wide campaign. The bank “glitched” digital billboards in Sankofa Square on May 27, temporarily replacing spokesperson Lamorne Morris with actor Jay McCarrol recreating his fictional “BMO Guy” character from the film’s time-travel plot.
UM and FanDuel embrace Canada’s multicultural identity with “Dual Fan,” a campaign recognizing split soccer allegiances just in time for the World Cup 2026. The initiative features limited-edition dual-sided scarves pairing Canada with the tournament’s 47 competing nations. Research commissioned by FanDuel reveals that 43% of Canadian soccer fans plan to support multiple nations, balancing
UM and Muskoka Brewery celebrate the brewery’s 30th anniversary with the launch of “Muskoka Is Calling,” a brand platform that captures the essence of Ontario’s beloved cottage country. The campaign embraces the docks, unstructured days, and camaraderie that define Muskoka. The launch is paired alongside a modernized packaging refresh that preserves the geographical cues making
We’re thrilled that Béa Beaini, Supervisor of Connections Planning at UM Canada, has been named a finalist for the Association of Creative Communication Agencies (A2C) Prix de la relève 2026 in the Stratégie category. This prestigious recognition celebrates emerging professionals who are already driving impact and advancing Québec’s media industry. Béa’s nomination reflects her exceptional
As the FIFA World Cup 2026 approaches, UM Canada’s Ryan Hunter, EVP, Client Business Partner, UM Canada, emphasizes the importance of strategic flexibility in sports marketing. “We are seeing clients deploy a more balanced approach where sports are viewed as an anchor in their planning and carved out as a commitment from their annual budget,
UM and Royale collaborated to bring the brand’s bold new creative platform, “There for All,” to Canadian consumers. With over 60 years of heritage, Royale launched this unifying vision to showcase its commitment to people, communities, and the environment. UM led the media strategy and buy for the launch, ensuring maximum reach and impact across
UM and Boston Pizza tapped into Canadian hockey superstition over the playoff season with “The Hockey Gods,” a comedic campaign aimed at ending the country’s long Cup drought through a little divine intervention. A 30-second hero spot opens on an ordinary street before transforming into surreal chaos, thunder like goal horns, red-lit skies, and hockey