Richard Fofana, EVP Strategy at UM, joined a panel of media industry executives to reflect on the past year and project where the industry is headed. Anticipating the likelihood of future disruption, Richard put an emphasis on prioritizing a ‘test
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Thrive partnered with Nestlé to launch Nescafé’s latest sustainability campaign to educate consumers on how its coffee is grown, made and packaged. To highlight its recent sustainability efforts, Nescafé has built a coffee table out of coffee. The table was created
SkipTheDishes wanted to own the game-time meal moment during the NHL season. To help them achieve their goal, UM Canada developed a campaign targeted to meet 11.5 million avid Canadian hockey fans at multiple touchpoints through TV, targeted video, display
UM was awarded two wins for their ground-breaking work on Hershey’s “Virtual Treat Quest: Saving Halloween” in Consumer Packaged Goods and Levi’s “Double Portal: Cure for Joyless Shopping” in Retail/E-Commerce, at this year’s Mediapost OMMA Awards. This industry recognition is a true testament to UM’s breakthrough
Amex is supporting its newly redesigned suite of Aeroplan Cards by tapping into Canadians desire to take big trips again with its new campaign “Happy Places”. UM led the media buy for this TV and digitally-led activation which included a
UM partnered with Auxly Cannabis on the media strategy and execution for the brand’s largest campaign in its four-year history. The campaign was designed to help the brand stand out in a crowded consumer segment by promoting the “Monday Merries,”
Strategy’s annual Agency of the Year competition has released its shortlists, naming UM as one of the top media agencies vying for the title of Canada’s top shop. Launched almost three decades ago, Strategy’s Agency of the Year Award recognizes
Erica Kokiw, EVP, Digital, UM joins a panel of 20 experts from across the industry to review entries and curate a shortlist of the best work for the Media Innovation Awards. The MIAs honour the great and growing role media
Programmatic DOOH is increasingly becoming a channel of choice for many Canadian advertisers. Owing to the greater targeting and faster turnaround offered by this medium, UM decided to use 100% DOOH for Boston Pizza’s recent patio “retraining” campaign. “When it comes
In 2019, Sobeys became a Canadian Olympic sponsor, and the first “official grocer of Team Canada.” Running throughout the 2020 Tokyo games the “Feed the Dream” campaign features “Firsts”, the newest TV ad that celebrates and deepens the emotional and
