News

On October 2nd Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for the CMA NXT Marketing Careers Night to discuss their marketing careers and all the stops along the way.  The event provided students and new marketers with valuable insights into the diverse opportunities in marketing and offered a glimpse into the day-to-day life of marketing professionals. Click here to learn

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UM proudly took home a prestigious award at Sponsorship Marketing Council Canada’s Sponsorship Marketing Awards (SMAs). Our incredible team clinched the gold for their outstanding work with Kenvue on the campaign “Tylenol: Score on Pain,” winning in the Sports category for budgets over $501K. The SMAs honour the best in the business, recognizing those who have maximized

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UM and American Express launched a compelling new campaign for small business owners, positioning its Premium Business card as the ideal choice for those starting or expanding their ventures. The campaign emphasizes the practical benefits of the card and taps into the emotional connection between an entrepreneur and their business. The campaign is supported by activations

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We are proud and excited to announce that UM has been shortlisted for Strategy’s 2024 Media Agency of the Year. This prestigious nomination underscores our team’s exceptional talent, dedication, and hard work. This annual competition has agencies across creative, media, digital, PR, and design disciplines vying for the title of Canada’s top shop. Each agency submitted

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Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of media, what it will take to maintain mass appeal, and which formats will attract ad dollars. When asked about the industry’s outlook in five years and the pursuit of mass audiences, Richard commented,

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The digital advertising industry, long known for rapid innovation, now faces foundational flaws, but the rise of AI, Gen Z’s influence, and the end of cookies promise significant transformation. Erica Kokiw, EVP, Digital, UM, recently joined Pinterest with nine fellow industry leaders to discuss these pressing topics. “AI is starting to change consumer expectations for

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