Building off Boston Pizza’s 2021 “Patio Retraining” campaign, UM partnered with the brand to celebrate the return of patio season by giving Scouts-style merit badges to customers who demonstrate patio-related accomplishments. Guests collect badges by scanning a special QR code
Momentum in the Press
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UM Canada performed its fifth annual Impact Day on July 21, 2022. Being a part of the Better World initiative, Impact Day is UM’s annual day of service when employees across the global offices volunteer their time and resources to
UM and Henkel relaunched Sunlight with a new masterbrand campaign – “Home is Canada.” Amplified through TV, OLV, and social activations, the campaign aims to showcase the brand products as a trusted part of the Canadian experience, making basic household
Once again, UM has found its coveted spot in Strategy’s A-List. To be considered worthy of this list, agencies must represent the best of the best – by acing the Creative Report Card, being shortlisted for Strategy’s Agency of the
Family of Support is a child and youth mental health initiative launched by Sobeys in 2020. This year, UM partnered with the brand to launch a new campaign aimed at building an emotional connection with Canadians by leveraging real stories
UM’s innovation and creativity were recognized at this year’s Cannes Lions Awards with four medals. UM took home two golds and one bronze for its work on the Canadian Down Syndrome Society’s “Project Understood,” and a bronze for BMO’s “Gear
UM and American Express Canada are celebrating the end of lockdowns and the return of in-person events with a fresh campaign titled “Member When,” promoting the benefits of membership for cardholders. The campaign centres around a 60-second spot filmed from
SkipTheDishes partnered with UM to serve up a new installment of the “Did Somebody Say” campaign with artist Katy Perry. The campaign was launched during Pride Month and featured a dollhouse-inspired online video spot. The campaign was also supported by
The TV industry’s favourite time of year is in full swing and UM’s Deena Markus, Senior Director, Integrated Investment, shares her views and what the agency will be looking for this year from the Upfronts. “Content is everywhere,” says Markus.
The UM team worked with BMO on the launch of its new Pride campaign, “BMO Rainbow Deposits,” which invites people to take photos of any rainbow and “deposit” the pictures. For every rainbow deposited, BMO will donate $1 to Rainbow Railroad,
