The TV industry’s favourite time of year is in full swing and UM’s Deena Markus, Senior Director, Integrated Investment, shares her views and what the agency will be looking for this year from the Upfronts. “Content is everywhere,” says Markus.
Momentum in the Press
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The UM team worked with BMO on the launch of its new Pride campaign, “BMO Rainbow Deposits,” which invites people to take photos of any rainbow and “deposit” the pictures. For every rainbow deposited, BMO will donate $1 to Rainbow Railroad,
Each year, the UM team creates its Outlook report that explores emerging technologies and their potential to become new media platforms. The Canadian POV of the report is an overview of the trends and topics that are expected to break
Richard Fofana, EVP, Strategy, UM, has joined the 2022 CMA Awards Strategic Review Working Group. Alongside fellow industry leaders, he will provide strategic input and feedback on this year’s award categories, processes, and disciplines to improve the award experience. The
UM leveraged new technology to promote Johnson & Johnson brand, Tylenol, in Bell Media’s TV medical drama, Transplant. Developed by Mirriad Productions, the media company now offers in-content advertising solutions, such as virtual product placements and ads inserted directly into
UM helped The Home Depot Canada launch its new platform with a TV buy featuring a new spot titled “Do to Done.” The kick-off spot highlights the satisfaction DIYers get from ticking off all the tasks on their to-do lists.
UM has made the list of top agencies, ranking #45 overall in Strategy’s 2022 Creative Report Card. This marks UM’s second year making the list as the highest-ranking media agency. The report also recognizes UM as AOR for top brands: American Express, Levi Strauss
UM takes RECMA’s top spot for Canadian agencies with a score of 24, maintaining its Dominant classification, while also scoring highest in the vitality category with 13 points. UM continues to demonstrate industry leadership by earning the highest marks in
UM and Hershey Canada are creatively leveraging “her” and “she” pronouns that are part of Hershey’s brand name by turning them into an opportunity to celebrate the achievements of diverse women within their communities. The “HerForShe” campaign features five women
Smit, CEO, UM, joins fellow agency leaders to share what they are doing to motivate and retain talent amid the industry’s ‘great resignation’. “We are very proud of our ability to attract and retain top talent at UM. For the
