Strategy’s annual Agency of the Year competition has released its shortlists, naming UM as one of the top media agencies vying for the title of Canada’s top shop. Launched almost three decades ago, Strategy’s Agency of the Year Award recognizes
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Erica Kokiw, EVP, Digital, UM joins a panel of 20 experts from across the industry to review entries and curate a shortlist of the best work for the Media Innovation Awards. The MIAs honour the great and growing role media
Programmatic DOOH is increasingly becoming a channel of choice for many Canadian advertisers. Owing to the greater targeting and faster turnaround offered by this medium, UM decided to use 100% DOOH for Boston Pizza’s recent patio “retraining” campaign. “When it comes
In 2019, Sobeys became a Canadian Olympic sponsor, and the first “official grocer of Team Canada.” Running throughout the 2020 Tokyo games the “Feed the Dream” campaign features “Firsts”, the newest TV ad that celebrates and deepens the emotional and
UM’s fourth annual Impact Day saw UM Canada donating more than $100,000 worth of media for BIPOC-owned small businesses across Canada. UM’s teams in Toronto, Montreal, and Calgary worked with media partners to source space that would only be unlocked
A new study released by UM, MAGNA, and privacy browser Brave reveals that consumers are more likely to support brands in online environments where they have control. While most people, including Gen Z and Millennials, understand the role online ads
UM has developed a full 360-degree plan to support the introduction of Oh Henry!’s new puppet mascot, Hank, who can’t stomach the thought of being hungry. The launch included activations across TV and social, paired with a four-week takeover in
Thrive launches Nestlé’s newest Nesquik campaign, featuring the next generation of Nesquik consumers, “betweenagers”, while playing on nostalgia to reconnect parents with the brand. Thrive handled all the media buying for this multimedia TV, social and digital-led campaign which highlights
Earlier this year Spotify launched Spotify Podcast Ads in Canada and will be launching the Spotify Audience Network, new advertising services on July 1. Powered by Spotify’s Streaming Ad Insertion tech, Spotify Podcast Ads deliver and report on confirmed ad
Ordering food during a game just got easier with the NHL’s official food delivery app. Throughout this playoff season, Skip has been displaying a unique QR code on TV screens during pregame segments, allowing consumers to automatically open the Skip
