Momentum in the Press

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RECMA has released its latest global “vitality” rating of media agencies’ competitiveness, and UM leads the way. The vitality score is an index based on qualitative measures such as competitiveness, revenue from new business, pitch participation over a three-year period, awards and the stability of top management. The Interpublic-owned UM earned an indexed score of

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To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools. Like everyone else, UM was blindsided by the pandemic. But unlike some, the agency had already begun looking at changes to its structure and process prior to the crisis. As a result, its phones have been ringing off

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New global data from Nielsen shows that people are using free-to-play digital games like Fortnite, Call of Duty and Animal Crossing as more than just a means of playing games. Increasingly, the platforms are serving as virtual hang-outs for online “gatherings.” And Nielsen says this trend won’t suddenly reverse once real-world events become safer, either. Mediabrands shop UM has

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While many games still aren’t selling traditional media placements, some brands have recognized the potential in the medium by creating atypical integrations.  In our POV series, UM Canada is evaluating new platforms and identifying possible outside-the-box opportunities for brands to play in new spaces, especially since the unique circumstances of the pandemic are bringing what

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Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming? Steven Pemberton, digital analyst for UM Canada, says he’s seeing integrations with Animal Crossing: New Horizons begin to evolve – and the agency is keeping a close eye on the medium, increasingly helping clients

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Today, UM announced the launch of its third global, first-ever virtual Impact Day. Over 100 UM offices closed to give employees the day to volunteer their time and resources to philanthropic organizations and important societal movements around the world. The team has carefully pivoted Impact Day into a virtual experience to ensure the safety of employees while still empowering them

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