Just in time for back-to-school, OneVue, UM’s dedicated Johnson & Johnson (J&J) team, partnered with Zarbee’s to launch the brand in Canada. Zarbee’s is looking to connect with young parents through a range of products that offer cough relief and support immune systems. Products are made from ingredients like B vitamins, zinc, naturally sourced honey,
MomentUM In The Press
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UM Canada employees joined over 120 UM offices across 50 countries on July 20th,to take part in UM’s sixth annual Global Impact Day, a day of service to give back to local communities around the globe. This year, the agency’s Toronto-based employees worked to clean up the St. James Park area in partnership with the
UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup. The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots.
UM and SkipTheDishes team up to launch the brand’s newest summer promotion, “Hot Deal Summer Pass,” gifting Skip customers $0 delivery all summer at no additional cost. Customers can receive their new Hot Deal Summer Pass in-app or online and access exclusive savings and partner offers throughout the summer months. The promotion launched on June
Richard Fofana, EVP, Strategy, UM, shares his thoughts on the evolution and future of strategic planning in Canada in a podcast episode from Account Planning Group of Canada (APG Canada). The episode is part of a 10-part series titled “APG Canada at 10,” hosted by strategy guru Michelle Lee, founder of strategic consultancy agency, Uncommon Sense. Michelle
We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for
We are excited to announce that four UM leaders have been selected as first-round judges for the 2023 Canadian Marketing Association (CMA) Awards. Congratulations to Erica Kokiw, EVP, Digital, Stuart Brown, VP, Client Business Partner, Kelvin Mak, Senior Director, Digital Strategy and Partnerships, and Jeenal Patel, Senior Director, Strategy. First-round judges will evaluate and select entries
A testament to its ground-breaking creative and strategic solutions, UM was awarded two gold Cannes Lions for it’s work on BMO’s “NXT LVL” campaign in the Social & Influencer and Creative Commerce categories. The Cannes Lions Awards have championed creative excellence since 1954, providing the definitive global benchmark for creativity that drives progress. The Social & Influencer Lions
UM and Boston Pizza are celebrating Father’s Day with a new campaign titled “Za for Pa: Father’s Day Gift Shop.” The campaign features an online marketplace where consumers can purchase tropical-themed Father’s Day staples, ranging from water bottles and duffel bags to blankets and socks. Each item is emblazoned with Boston Pizza’s logo and a
UM and Hershey’s upend cinematic conventions with the brand’s latest campaign, “Better with a Twist.” The campaign features a series of TV spots that add a unique twist to iconic movie moments reminding consumers that Twizzlers are the perfect movie snack. The campaign runs throughout the summer with a Cineplex partnership, activations in-store and on Spotify,