UM Canada’s best-in-class work took home six wins at this year’s Festival of Media North America, across five campaigns, including three golds. UM’s work on Hershey’s “Oh Henry! Level Up: Turning Chocolate Into Digital Currency” won Best Use of Digital Platform, BMO’s “Rainbow Deposits” won Creative Use of Media, and Johnson & Johnson’s “Tylenol: Curing Headaches with AI-powered Product Placement”
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UM’s continuing leadership in innovation and creativity was recognized at the 2022 Media Innovation Awards (MIAs), earning more medals than any other media agency for the third year in a row. UM brought home a total of 15 trophies – 4 gold, 5 silver, 6 bronze – for work across BMO, Hershey, and the Black Business
UM has earned the ‘most awarded’ media agency title for the third year in a row at Canadian Marketing Association (CMA) Awards. This is a true testament to the great work UM produces with clients and agency partners. UM brought home a total of 25 wins – 11 gold, 6 silver and 8 bronze for work with BMO,
UM and American Express Canada teamed to launch the brand’s first-ever video advertisement, shot only on a mobile device from the first-person point of view and airing exclusively on social media. This latest work is an extension of the brand’s ‘Member When’ campaign. To target the younger audiences, the campaign was deliberately shot solely on mobile to
2022 marks Movember’s 16th annual campaign. As the leading men’s health charity, Movember aims to help men live happier, healthier, longer lives by addressing issues such as mental health and suicide prevention, prostate cancer, and testicular cancer. Participants can take part in Movember in several ways: 1) GROW a moustache, 2) MOVE 60km throughout the month, 3)
UM once again takes RECMA’s top spot for Canadian agencies with a score of 23, the only Canadian agency to achieve a Dominant classification, while also scoring highest in the Vitality category with 14 points. UM continues to demonstrate industry leadership by earning the strongest scores on new business performance, client portfolio growth and pitch participation, year
UM brought home bronze at this year’s Effie Awards Canada in the ‘Restaurant’ category for its breakthrough work on Boston Pizza’s “How To Patio: Re-Training Program.” The Effie Awards honour the most effective marketing in Canada, recognizing the top media campaigns that drove business results over the past year. Click here to read more.
We are excited to share that UM won five awards at the 2022 Strategy Awards. UM brought home gold, silver, and three bronze for its stellar work on BMO, Nestlé, and the Canadian Down Syndrome Society. The Strategy Awards recognize the role of planning by celebrating the best marketing and advertising strategy work in Canada. The
UM brought home the Achieving Communications Excellence (ACE) Best in Show award for its ground-breaking work on Hershey’s #HerForShe campaign. This work also won gold in ‘Digital Communications Campaign of the Year’ and bronze in ‘Best Use of Media Relations’ at the ACE Awards earlier this year. The ACE Awards celebrate Toronto’s talent and innovation and honours
UM and BMO team up for the brand’s new soccer-themed ad campaign, “#BMOGrowTheGame” featuring Canadian superstar Alphonso Davies. The campaign highlights BMO’s commitment to soccer at both the grassroots and professional level and features seven 15-second spots running during MLS and World Cup broadcasts and on YouTube and Twitch. The ads were shot in Davies’