UM brought home 19 trophies at the 2025 Canadian Marketing Association Awards (CMA Awards) for stellar work across seven of our clients’ brands. These achievements reflect the incredible creativity, innovation, and collaboration of our teams, our clients, and the powerful partnerships that drive our success. The CMAs recognize excellence and innovation in marketing across various categories,
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UM was once again ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a
UM and McCain have joined forces to launch a Bollywood-inspired campaign to celebrate the launch of two new South Asian–inspired products: Masala Fries and Chilli Garlic Potato Bites. The McCain Masala Movie rolls out the golden carpet for these delicious new flavours and pays tribute to South Asian culture. Created in collaboration with South Asian production partners and
UM and Heart & Stroke team up for a moving campaign, showcasing the tangible impact medical research has on people and their families. The long-form spot features Dr. Lori West, a pioneering pediatric cardiologist, who is brought to a café where everyone inside is a person whose life was saved and prolonged by Dr. West’s
UM Canada and Skip kicked off the delivery service’s largest campaign yet, leaning into comedy with actor Seth Rogen as the brand’s new face. The long-form spot, “Writers Room,” was directed by Emmy Award-winner Evan Goldberg and produced by Spy Films, blending humour with human insight to highlight Skip’s platform, “Skip to the Good Part.”
Tourism Ireland has appointed UM as its new global media agency of record, supporting its mission to grow inbound tourism, strengthen communities, and showcase Ireland on the world stage. We look forward to bringing the power of Full Colour Media to inspire travellers everywhere to experience all that Ireland has to offer. Click here to read
UM and 7-Eleven teamed up for a campaign that delivers the world’s longest yeaaaaaaah. The “Big Yeah Deal” campaign streamlines and amplifies two longstanding 7-Eleven promotions, “‘Save at Sev” and “Everyday Great Value.” Under the new “Big Yeah Deal” campaign, customers at 7-Eleven can expect deals on various snacks, combos and delivery items, updated seasonally.
Introducing Innovation Outlook 2025: The Canadian POV, IPG Mediabrands’ annual report exploring the key themes shaping the media landscape and influencing how brands connect with people today and in the years ahead. Featuring insights from leaders across IPG Mediabrands and UM, this year’s edition highlights four emerging trends: Tailored Media—a move toward more intentional content
We are thrilled to share that UM has been shortlisted for Strategy’s 2025 Media Agency of the Year. This recognition shines a spotlight on the brilliance, creativity, and dedication our team brings to every challenge. It’s a testament to the passion we put into delivering innovative solutions, driving impact for our clients, and raising the bar
Kelvin Mak, VP, Innovation and Intelligence, UM Canada, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of the digital ecosystem. Amid antitrust lawsuits, data restrictions, AI content overload, rising misinformation, and weaker moderation, the roundtable explored how these shifts are reshaping the internet, what it means for