The habit of calling an Uber, rather than a Lyft, is costing consumers up to $177 annually, according to economists. To help interrupt this behaviour, Lyft has launched a new campaign highlighting the app’s promise to save riders money. UM is supporting the hero film with a robust media strategy that includes media placements across
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The latest COMvergence Billings Ranking reflects strong growth for UM Canada, with the agency showing a 10.4% increase YOY and moving up the agency rankings to the number two spot. This momentum is a testament to the trust of UM’s clients, the strength of their partnerships, and the dedication of the UM teams across the
Four Lions. One Unforgettable Campaign. “Kyle F*cking Connor” for KFC Canada, developed by Courage with media by UM, took home a gold and three silvers at this year’s Cannes Lion Awards. The campaign taps into Winnipeg’s hockey culture by finding common ground between what Jets fans rally around and what is distinctly KFC. It builds
UM and BMO make the brand’s presence impossible to ignore during World Cup 2026 with “Grow the Game,” a multi-channel campaign spanning national television, digital, social, and experiential platforms. The hero spot features Lamorne Morris, BMO’s dedicated spokesperson, quipping that “They call me the Alphonso Davies of banking” alongside Canada Soccer captain Davies. Noémie Yelle
We’re proud to celebrate Béa Beaini, Supervisor, Connections Planning, UM Canada, on being awarded Bronze in the Media category at the Association of Creative Communication Agencies (A2C) 2026 Prix de la relève (Rising Star Awards). This prestigious recognition honours emerging talent making a meaningful impact and helping shape the future of Québec’s communications industry. Béa’s
UM and Boston Pizza bring back the wildly successful “High Tea for Dads” experience for Father’s Day. Last year’s inaugural campaign delivered remarkable results—a 10.2% year-over-year sales increase during the Father’s Day period, 75 million earned impressions, and 274 media stories nationwide. The cheeky activation reimagines traditional high tea with pub favourites and beer poured
UM and BMO brilliantly capitalized on a throwaway joke from cult film “Nirvanna the Band the Show the Movie” with a clever Toronto-wide campaign. The bank “glitched” digital billboards in Sankofa Square on May 27, temporarily replacing spokesperson Lamorne Morris with actor Jay McCarrol recreating his fictional “BMO Guy” character from the film’s time-travel plot.
UM and FanDuel embrace Canada’s multicultural identity with “Dual Fan,” a campaign recognizing split soccer allegiances just in time for the World Cup 2026. The initiative features limited-edition dual-sided scarves pairing Canada with the tournament’s 47 competing nations. Research commissioned by FanDuel reveals that 43% of Canadian soccer fans plan to support multiple nations, balancing
UM and Muskoka Brewery celebrate the brewery’s 30th anniversary with the launch of “Muskoka Is Calling,” a brand platform that captures the essence of Ontario’s beloved cottage country. The campaign embraces the docks, unstructured days, and camaraderie that define Muskoka. The launch is paired alongside a modernized packaging refresh that preserves the geographical cues making
We’re thrilled that Béa Beaini, Supervisor of Connections Planning at UM Canada, has been named a finalist for the Association of Creative Communication Agencies (A2C) Prix de la relève 2026 in the Stratégie category. This prestigious recognition celebrates emerging professionals who are already driving impact and advancing Québec’s media industry. Béa’s nomination reflects her exceptional