UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup.

The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots. Each spot has fun with soccer staples such as jersey swaps and keep-ups that all ladder back to the bank’s #BMOGrowTheGame message supporting youth players and teams across Canada. The campaign debuted on July 20th – the first day of the World Cup –and will run throughout the tournament.

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