Jeenal Patel, Senior Director, Strategy, UM, has been selected to join the distinguished panel of judges for the 2024 Festival of Media North America. She will join fellow industry experts to celebrate and select the industry’s most compelling work that drives innovation and creativity. Click here to learn more.
Category: UM in the News
We are thrilled to share that Ben Seaton, CEO, UM Canada, has made Marketing News Canada’s list of 24 Marketers to Watch in 2024. The selected leaders cement their position as key influencers in the marketing world, actively shaping the future of the field and inspiring marketers across Canada. As a leader, Ben is known
In honour of Pride Month, UM partnered with BMO to launch the third iteration of its “Rainbow Deposits” campaign. The campaign invites people to take photos of rainbows they find IRL and upload (“deposit”) them on a custom web app. For every rainbow added, BMO is donating $1 (up to $50,000) to Rainbow Railroad, a
Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of media, what it will take to maintain mass appeal, and which formats will attract ad dollars. When asked about the industry’s outlook in five years and the pursuit of mass audiences, Richard commented,
The digital advertising industry, long known for rapid innovation, now faces foundational flaws, but the rise of AI, Gen Z’s influence, and the end of cookies promise significant transformation. Erica Kokiw, EVP, Digital, UM, recently joined Pinterest with nine fellow industry leaders to discuss these pressing topics. “AI is starting to change consumer expectations for
Upfront season is in full swing, with the US Upfronts concluding in late May and most of the Canadian action kicking off in June. One of the big questions surrounding this year’s events is where ad dollars will be spent – will buyers stick with linear TV or are they more interested in streamer offerings? “Agencies and advertisers are still trying
UM and Boston Pizza are stepping in to help Toronto hockey fans cope with the team’s playoff elimination by setting up a rage room at a local Boston Pizza. The pop-up is intended to ease disappointment and redirect support for the remaining Canadian teams. The rage room is part of the restaurant’s “Team Up for
Ben Seaton, CEO, UM Canada, sat down with Media in Canada to discuss his first few months in the role and what he foresees for the agency in the coming years. “It’s been a great opportunity to sink my teeth into the entirety of the organization, learning from everybody and seeing how things are done
Google has postponed the complete deprecation of third-party cookies to the second half of Q4, anticipating the phase-out to be complete in 2025. Despite the delay, UM continues to prepare clients for a cookieless world. “Whether cookies disappear tomorrow or next year, we continue to work closely with clients to futureproof their digital media to
UM and Boston Pizza team up to launch the brand’s “Team Up for the Cup” campaign, urging Canadians to temporarily put aside their regular season allegiances and support all the north-of-the-border teams to help bring the Stanley Cup back to Canada after 31 years. The campaign is anchored by a 30-second spot titled “30 Years
