Tourism Ireland has appointed UM as its new global media agency of record, supporting its mission to grow inbound tourism, strengthen communities, and showcase Ireland on the world stage. We look forward to bringing the power of Full Colour Media to inspire travellers everywhere to experience all that Ireland has to offer. Click here to read
Category: UM in the News
UM and 7-Eleven teamed up for a campaign that delivers the world’s longest yeaaaaaaah. The “Big Yeah Deal” campaign streamlines and amplifies two longstanding 7-Eleven promotions, “‘Save at Sev” and “Everyday Great Value.” Under the new “Big Yeah Deal” campaign, customers at 7-Eleven can expect deals on various snacks, combos and delivery items, updated seasonally.
Introducing Innovation Outlook 2025: The Canadian POV, IPG Mediabrands’ annual report exploring the key themes shaping the media landscape and influencing how brands connect with people today and in the years ahead. Featuring insights from leaders across IPG Mediabrands and UM, this year’s edition highlights four emerging trends: Tailored Media—a move toward more intentional content
Kelvin Mak, VP, Innovation and Intelligence, UM Canada, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of the digital ecosystem. Amid antitrust lawsuits, data restrictions, AI content overload, rising misinformation, and weaker moderation, the roundtable explored how these shifts are reshaping the internet, what it means for
UM and Más+, Lionel Messi’s drink company, team up to promote the global superstar’s upcoming one-on-one street soccer tournament in Toronto. The 1v1 World Crown is a fast-paced game, with women and men players competing in a final in front of Messi for a $5,000 prize. UM led the media campaign, which included paid social
UM and Skip teamed up to spotlight the new benefits of Skip+ with a playful twist on the iconic 1980s hit “Whip It,” reimaged as “Skip It.” The campaign humorously showcased practical reasons to use Skip, from sidestepping disappointing dinner options and high delivery fees to recovering after missing out on concert pre-sales. Featuring a
UM and BMO team up to launch the brand’s newest digital-first campaign, Appfluencer –a bold move to redefine how Canadians, especially Gen Z, engage with their banking apps. The campaign stars rising Canadian comedy talent Lisa Gilroy as BMO’s first-ever Appfluencer: an influencer focused solely on apps. Known for her viral sketches and sharp improv,
Kate Mateer, EVP, Client Business Partner, UM, has been selected to judge the 2025 Media Innovation Awards (MIAs) shortlist. She will team up with industry leaders from across the country to choose the top contenders in media innovation to advance to the final round of judging. These awards celebrate Canadian media excellence, recognizing and highlighting the industry’s
UM and Twizzlers are going the extra mile to keep the fun of summer alive during this key candy season with the brand’s latest campaign, “Twizzlers Keep the Fun Going.” The campaign embraces the idea that nobody wants a good thing to end and featured several TV spots. Alongside this, Twizzlers and Jolly Ranchers are
Jeenal Patel, VP, Strategy, UM, has been selected as a judge for the 2025 MMA SMARTIES North America. The SMARTIES Awards recognize outstanding innovation and creativity resulting in significant business impact. Jeenal will be joining a panel of esteemed senior brand marketers and advertising agency executives. New categories added to the SMARTIES Awards roster this year