Category: UM in the News

UM and BMO team up for the brand’s new soccer-themed ad campaign, “#BMOGrowTheGame” featuring Canadian superstar Alphonso Davies. The campaign highlights BMO’s commitment to soccer at both the grassroots and professional level and features seven 15-second spots running during MLS and World Cup broadcasts and on YouTube and Twitch. The ads were shot in Davies’

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UM has joined forces with Empire to promote its Scene+ loyalty program through a campaign that is the grocer’s largest marketing effort to date. The campaign highlights the program’s expansion into grocery stores nationwide, beginning in Atlantic Canada with Sobey’s, Foodland, Voilà by Sobeys, Needs, and Lawtons Drugs. The partnership will continue to roll out across

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UM and Reprise teamed up with Amex for the brand’s first Pinterest Pin Extension to offer inspiration to Canadians planning their weekend. Pin Extensions appear as a regular “pin” on the social platform but take users directly to an interactive experience, ultimately driving them to a specific product or service offering. Amex’s Pin Extension takes

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Building off Boston Pizza’s 2021 “Patio Retraining” campaign, UM partnered with the brand to celebrate the return of patio season by giving Scouts-style merit badges to customers who demonstrate patio-related accomplishments.  Guests collect badges by scanning a special QR code and adding them to their virtual “Patio Handbook.” Participants with a full collection are entered

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UM’s innovation and creativity were recognized at this year’s Cannes Lions Awards with four medals. UM took home two golds and one bronze for its work on the Canadian Down Syndrome Society’s “Project Understood,” and a bronze for BMO’s “Gear Up.”  The Cannes Lions have been championing creative excellence since 1954, providing a global destination

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