Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of media, what it will take to maintain mass appeal, and which formats will attract ad dollars. When asked about the industry’s outlook in five years and the pursuit of mass audiences, Richard commented,
Category: UM in the News
The digital advertising industry, long known for rapid innovation, now faces foundational flaws, but the rise of AI, Gen Z’s influence, and the end of cookies promise significant transformation. Erica Kokiw, EVP, Digital, UM, recently joined Pinterest with nine fellow industry leaders to discuss these pressing topics. “AI is starting to change consumer expectations for
Upfront season is in full swing, with the US Upfronts concluding in late May and most of the Canadian action kicking off in June. One of the big questions surrounding this year’s events is where ad dollars will be spent – will buyers stick with linear TV or are they more interested in streamer offerings? “Agencies and advertisers are still trying
UM and Boston Pizza are stepping in to help Toronto hockey fans cope with the team’s playoff elimination by setting up a rage room at a local Boston Pizza. The pop-up is intended to ease disappointment and redirect support for the remaining Canadian teams. The rage room is part of the restaurant’s “Team Up for
Ben Seaton, CEO, UM Canada, sat down with Media in Canada to discuss his first few months in the role and what he foresees for the agency in the coming years. “It’s been a great opportunity to sink my teeth into the entirety of the organization, learning from everybody and seeing how things are done
Google has postponed the complete deprecation of third-party cookies to the second half of Q4, anticipating the phase-out to be complete in 2025. Despite the delay, UM continues to prepare clients for a cookieless world. “Whether cookies disappear tomorrow or next year, we continue to work closely with clients to futureproof their digital media to
UM and Boston Pizza team up to launch the brand’s “Team Up for the Cup” campaign, urging Canadians to temporarily put aside their regular season allegiances and support all the north-of-the-border teams to help bring the Stanley Cup back to Canada after 31 years. The campaign is anchored by a 30-second spot titled “30 Years
UM and SkipTheDishes enlist the help of Toronto Maple Leafs’ Mitch Marner to curate a selection of candies and expand the brand’s offerings in a new campaign titled “Mitch’s Mix.” SkipTheDishes customers across Toronto can now indulge in a variety of the right winger’s favourite sweets from Candy Funhouse, the largest online candy retailer in
UM was awarded the top spot in Ad Age’s prestigious 2024 A-List & Creativity Awards, which celebrates agencies that have thrived creatively, financially and culturally amid industry disruption. AdAge credits the win to our industry-leading strategy, data and tech capabilities, but, equally importantly, our dedication to our people, our clients and our community. Our ONE UM
In honour of National Caramel Day (April 5th), UM partnered with Reese’s to celebrate and promote Reese’s Big Cup with Caramel. Inspired by digital street art, the campaign included two videos that integrated CGI technology, including animation and visual effects, into live-action backgrounds. Leveraging this nascent technology not only helped to bring alive Reese’s bold
