UM is helping BMO on its annual adventure during Bye Bye 2025 – an annual New Year’s Eve Quebec comedy special broadcast by Ici Radio-Canada Télé. This year’s spot featured the BMO help desk that comes to the rescue of Santa Claus, helping him travel from the North Pole and into Quebec living rooms when his
Category: UM in the News
UM along with Sobeys and Farm Boy are using the Milano Cortina Games to highlight the brands six-year partnership with Team Canada and ways the brands, and the foods they provide, support athletes, families and communities during major national moments. This new iteration of the “Feed the Dream” campaign builds on the platform established during
Looking ahead to 2026, Ben Seaton, CEO, UM Canada, and Richard Fofana, EVP Strategy, UM Canada, take stock of the trends that will shape the year and the opportunities that media will offer advertisers. Ben and Richard discuss how the media industry must shift from prioritizing mere efficiency and short-term tactics to embracing bold creativity, strategic
UM and Sobeys bring a little cheer to the holidays in Atlantic Canada, bringing back the iconic “Star of Christmas” jingle in a meaningful way. The Star of Christmas musical e-card is a free, digital holiday greeting from Sobeys and Foodland that brings nostalgia, generosity, and community spirit together. For every e-card emailed, downloaded or
We are thrilled to share that Ben Seaton, CEO, UM Canada has been named Strategy’s 2025 Media Leader of the Year, an accolade that honours executives who shape the future of media through vision, influence, and meaningful industry impact. The award recognizes leaders who elevate teams, champion innovation, and set new standards for strategic excellence.
Economic uncertainty is reshaping how Canadians spend, and how brands need to respond. In his article for The Drum, Richard Fofana, Executive Vice President, Strategy, UM Canada, explores how marketers can navigate a downturn by leaning into culturally attuned, distinctive, and value-driven strategies. He highlights practical approaches for cutting through market volatility, engaging consumers meaningfully,
UM partnered with Voilà to highlight the platform’s everyday convenience for busy Canadians, bringing iconic grocers, Longo’s, Farm Boy, and Sobeys, directly to customers’ doorsteps. The campaign featured a Voilà delivery van reimagined as a digital portal, with an animated “delivery crew” representing each grocer stepping out alongside the driver to deliver fresh groceries. UM
UM and American Express partnered on a campaign to support small businesses across Canada. The partnership is a continuation of American Express’ focus on strengthening relationships with owners and customers throughout Small Business Month, by highlighting the personal stories behind each business and deepening emotional connections. UM supported the 360 media campaign, which included paid social
UM was once again ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a
UM and McCain have joined forces to launch a Bollywood-inspired campaign to celebrate the launch of two new South Asian–inspired products: Masala Fries and Chilli Garlic Potato Bites. The McCain Masala Movie rolls out the golden carpet for these delicious new flavours and pays tribute to South Asian culture. Created in collaboration with South Asian production partners and