Category: UM in the News

Upfront season is in full swing, with the US Upfronts concluding in late May and most of the Canadian action kicking off in June. One of the big questions surrounding this year’s events is where ad dollars will be spent – will buyers stick with linear TV or are they more interested in streamer offerings? “Agencies and advertisers are still trying

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UM was awarded the top spot in Ad Age’s prestigious 2024 A-List & Creativity Awards, which celebrates agencies that have thrived creatively, financially and culturally amid industry disruption. AdAge credits the win to our industry-leading strategy, data and tech capabilities, but, equally importantly, our dedication to our people, our clients and our community. Our ONE UM

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In honour of National Caramel Day (April 5th), UM partnered with Reese’s to celebrate and promote Reese’s Big Cup with Caramel. Inspired by digital street art, the campaign included two videos that integrated CGI technology, including animation and visual effects, into live-action backgrounds. Leveraging this nascent technology not only helped to bring alive Reese’s bold

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