Category: UM in the News



In a year of tremendous change, UM chose to confront the unknown with forward-thinking initiatives including data-driven learning, a commitment to training, and a robust kit of new media innovation tools. It’s all part of what the agency calls its ‘futureproofing’ of people, culture, and work. While all these initiatives are designed to help clients

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“Feed the Dream” is a large integrated effort ahead of the Games that includes activations across TV, online video, OOH, social and digital, as well as Canadian Olympic Committee branding on the grocer’s private label offerings, fleet trucks, shopping bags, and in-store end cap displays. The campaign invites Canadians to send messages of support and best

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Campaign has revealed the shortlist and winners for its second annual global Agency of the Year awards. UM took home the top media agency award, and global CEO Eileen Kiernan was recognized as a finalist in the agency leader category. UM was celebrated for reimagining the traditional agency model, driven by a unique commitment to Futureproofing clients’

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The global pandemic has fit years’ worth of changes into just 12 months, affecting the way we connect, work, and are entertained. Digital innovation, new technologies, market forces and shifts in consumer behaviour brought about by this new reality are reshaping the media landscape in Canada. IPG Media Lab’s Outlook 2021: Forward Momentum report has identified four leading trends

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Neutrogena and J3 teamed up to celebrate Quebec’s skincare needs. “My Way” was Sinatra’s signature song and now Neutrogena wants Quebeckers to do it their own way. The brand created a full-funnel, 360° campaign which consisted of online, social media, TV, public relations, and retailer activation. J3 worked with Neutrogena on media buy for this campaign.

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Katey Gault, Director, Connections Planning at UM, sat down with Beet.TV to discuss the challenges and opportunities of changing viewing habits in the media market. In today’s market consumers want to consume content in a digital environment that supports the rising interest of instant gratification. The challenge behind this is the massively fragmented market in

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