Category: UM in the News

At the 2025 CMDC’s Annual Canadian Media Summit, UM’s Riley Wolfe, Planner, Connections Planning, and Rafaela Steiner, Planner, Connections Planning, won bronze and were recognized as one of the top three media teams in Canada in The Globe and Mail Young Lions competition. They earned this well-deserved recognition for their strategy, “Forgot Your Password?” – a testament to the strength

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Reese’s recently brought its Big Cup with Caramel to life with a delicious nod to local culture. Timed to National Caramel Day, the “Reese’s Cabane à Caramel” activation drew over 1,000 visitors in Montreal with a modern take on the classic Québec tradition of Cabane à Sucre. Guests were treated to the ultimate indulgence: chocolate, peanut butter,

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UM and Farm Boy launched the new brand platform, A Farm Boy Fresh Twist, celebrating the brand’s 44-year history while differentiating it from competitors. At the heart of the campaign is a 60-second video featuring Farm Boy superfans expressing their love for the brand, highlighting fresh, local produce, unique selection, and exciting in-store experiences.  The platform extends in-store

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UM and Empire launched a new campaign highlighting the grocer’s deep ties to Canadian producers, reinforcing its identity as “Canada’s family grocery store since 1907.” The campaign debuted with 30-second spots during the Canada-U.S. 4 Nations Face-Off, airing in English Canada for Sobeys. With rising consumer interest in Canadian-made products, the campaign features digital flyers,

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UM, in partnership with MBCS, and General Mills Canada tap into Gen Z’s passion for self-expression with the brand’s latest Reese’s Puffs campaign, “Feed Your Creativity.” The campaign features three emerging artists who reimagine Reese’s Puffs in their unique mediums. Fashion designer Nandni upcycled items to create a streetwear line inspired by the cereal’s iconic

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UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.  Designed to revolutionize the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approaches and products across UM’s global network – embedding a powerful, new growth engine for brands to

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UM and BMO have unveiled the fourth installment of the brand’s annual “Wrap the Good” campaign, “Unwrap the Good.” The campaign invites holiday shoppers to explore an engaging augmented reality (AR) experience that highlights products from underrepresented businesses. Using the AR filter, shoppers can virtually “unwrap” gifts they encounter anywhere –at home or in offices,

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