Ben brings a wealth of experience to his pivotal role as CEO of UM Canada, with over 18 years in the industry and significant client-side expertise.  Since joining UM in 2015, Ben has consistently infused his clients and team with enthusiasm and dedication. As EVP Client Business Partner, Ben drove successful new business acquisitions for UM and managed critical clients in Canada. His talent and passion earned him and his team multiple awards, recognizing the exceptional work and results created in partnership with his clients.

Nicole Beaulieu is a passionate leader committed to driving business growth through market-leading media strategies powered by creativity, data, and measurement. She thrives on collaboration, mentorship, and tackling business challenges head-on, crafting robust integrated marketing solutions grounded in deep consumer insights. Her adept leadership propels both her team and clients to new heights.

Greg Bonin oversees all financial operations for UM Canada. Working collaboratively with the leadership team, Greg is responsible for financial forecasting, improving strategic planning practices and streamlining business processes. With extensive experience working client side, his current position embodies the critical role of financial management.  In a broader context, Greg’s leadership role also encompasses providing client support, including ongoing client contract developments and, above all, ensuring a seamless and successful client experience to drive better business outcomes.

Richard Fofana is a business leader with a passion for developing new and provocative ideas and bringing them to life. He works with clients to help them successfully navigate the changing media and cultural landscape while building best in class plans to grow their businesses. Tapping experience in strategic planning, product innovation and media strategy, Richard brings a unique, cross-discipline approach to tackling challenges and guiding teams to transform insights into action.

Sébastien Houle has proven himself to be both a dedicated planner and a true 360 media strategist. He blends strategy with creativity in order to build brands from the ground up. Sébastien always ensures he understands the unique business goals of his clients and prioritizes long-term outcomes as opposed to only focusing on short-term results.

Ryan Hunter is a performance-focused, data-driven, and passionate business leader who has championed numerous local and global award-winning strategies, including multiple Cannes Lions. He attributes successful client outcomes to nurturing team-first environments comprised of curious brand advocates. Ryan takes pride in lending his expertise to propel clients forward to deliver on their bold aspirations in an ever-changing and increasingly complex media landscape.

Deena Markus is an accomplished leader in integrated investments, boasting over 16 years of experience. Her expertise in strategy, investment, and negotiation enables her to forge strong partnerships and maximize value for clients and their brands. Deena’s strategic thinking and collaborative spirit make her a key asset at UM Canada, where she champions the advancement of media buying to better serve client needs.

Kate Mateer is an industry veteran with a proven track record in brand building across Canada. Her current role sees her leading priority client business using a solid foundation of media principles and planning. Focused on the future, Kate ensures her client opportunities and endeavours achieve top results. Under her specialized guidance, Kate’s teams have launched, crafted and designed complex integrated marketing communications plans.

Robert Perri possesses keen insights into what motivates consumers to connect with brands while understanding the unique challenges faced by today’s marketers. Using this knowledge, Robert employs a measured approach to design effective solutions by developing campaigns that both resonate with the consumer and propel brands to a higher level. His intense commitment to innovation and results-based focus consistently lead his team to success.