UM Canada’s best-in-class work took home six wins at this year’s Festival of Media North America, across five campaigns, including three golds. UM’s work on Hershey’s “Oh Henry! Level Up: Turning Chocolate Into Digital Currency” won Best Use of Digital Platform, BMO’s “Rainbow Deposits” won Creative Use of Media, and Johnson & Johnson’s “Tylenol: Curing Headaches with AI-powered Product Placement”
Category: Awards
UM’s continuing leadership in innovation and creativity was recognized at the 2022 Media Innovation Awards (MIAs), earning more medals than any other media agency for the third year in a row. UM brought home a total of 15 trophies – 4 gold, 5 silver, 6 bronze – for work across BMO, Hershey, and the Black Business
UM has earned the ‘most awarded’ media agency title for the third year in a row at Canadian Marketing Association (CMA) Awards. This is a true testament to the great work UM produces with clients and agency partners. UM brought home a total of 25 wins – 11 gold, 6 silver and 8 bronze for work with BMO,
UM brought home bronze at this year’s Effie Awards Canada in the ‘Restaurant’ category for its breakthrough work on Boston Pizza’s “How To Patio: Re-Training Program.” The Effie Awards honour the most effective marketing in Canada, recognizing the top media campaigns that drove business results over the past year. Click here to read more.
We are excited to share that UM won five awards at the 2022 Strategy Awards. UM brought home gold, silver, and three bronze for its stellar work on BMO, Nestlé, and the Canadian Down Syndrome Society. The Strategy Awards recognize the role of planning by celebrating the best marketing and advertising strategy work in Canada. The
UM brought home the Achieving Communications Excellence (ACE) Best in Show award for its ground-breaking work on Hershey’s #HerForShe campaign. This work also won gold in ‘Digital Communications Campaign of the Year’ and bronze in ‘Best Use of Media Relations’ at the ACE Awards earlier this year. The ACE Awards celebrate Toronto’s talent and innovation and honours
UM’s innovation and creativity were recognized at this year’s Cannes Lions Awards with four medals. UM took home two golds and one bronze for its work on the Canadian Down Syndrome Society’s “Project Understood,” and a bronze for BMO’s “Gear Up.” The Cannes Lions have been championing creative excellence since 1954, providing a global destination
Richard Fofana, EVP, Strategy, UM, has joined the 2022 CMA Awards Strategic Review Working Group. Alongside fellow industry leaders, he will provide strategic input and feedback on this year’s award categories, processes, and disciplines to improve the award experience. The annual CMA Awards recognize the best in Canadian marketing, including the top campaigns and marketers
UM has made the list of top agencies, ranking #45 overall in Strategy’s 2022 Creative Report Card. This marks UM’s second year making the list as the highest-ranking media agency. The report also recognizes UM as AOR for top brands: American Express, Levi Strauss & Co. and Sinai Health Foundation. Strategy’s Creative Report Card tracks and tallies the awards
UM’s CEO Shelley Smit joins 13 experts from across the industry to review entries and curate a shortlist for the best work in the media category for The Globe and Mail Young Lions Competitions. The Globe and Mail Young Lions Competitions is the Canadian qualifier for the Global Cannes Young Lions Competitions. Individuals aged 31