To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools. Like everyone else, UM was blindsided by the pandemic. But unlike some, the agency had already begun looking at changes to its structure and process prior to the crisis. As a result, its phones have been ringing off
Category: Awards
After releasing their media and creativity lists last week, WARC Rankings, the global benchmark for impactful marketing as judged by industry leaders, just released their 2020 WARC Effectiveness Rankings. UM was ranked #1 in Canada and #8 in global media agencies based on performance in strategy and effectiveness. Earlier this month, UM also ranked #7
At yesterday’s 2020 AToMiC Awards, UM Canada was awarded seven accolades for their ground-breaking work on clients like Hershey’s, Reese, Reese’s Pieces, and Tim Hortons. See the full list of winners here.
The WARC Media Awards are an international competition with 300+ entrants vying for a coveted place on the podium with only four categories in total. Congratulations to UM and the Hershey team on another fantastic win for Oh Henry! 4:25 that took home Gold for “Most Effective Channel Integration.” The campaign was also the only
Ad Age recently released their 2020 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. This is the second year in a row the
It was a great night for UM who won five trophies plus the prestigious Grand Prix prizes for Network of the Year, Agency of the Year and Campaign of the Year with campaigns including The Oh Henry! 4:25 Hunger Bar from UM Canada and Put That S#!t on Twitter for Frank’s Red Hot Sauce by
At Canada’s premium industry showcase, UM claims the country’s most awarded media agency title twice in past three years. The agency brought home 17 trophies last night for campaigns Oh Henry! 4:25, Reese’s REESE the Movie: A Movie About REESE, Tim Horton’s The Away Game, Reese’s Pieces Peanut Extra Terrestrial Sampling Program, Reese’s Pieces Peanut in a Peanut, the
UM brought home nine accolades from the prestigious Canadian Marketing Awards, or CMAs. The agency won 4 Golds, 1 Silver, and 3 Bronzes for their work on Oh Henry!, Motrin, Sobeys, Tim Hortons, and the Canadian Down Syndrome Society. Most notably, the agency won Facebook’s Mobile Marketing Business Impact award for Sobeys innovative Global First
UM was honoured to be recognized by winning Media Campaign of the Year for Oh Henry! 4:25 and Silver for Media Agency of the Year at Strategy’s 2019 Agency of the Year Awards. Read below for the full article with UM’s President, Shelley Smit. Many agencies would say they’re client-focused. But when Shelley Smit says
In the inaugural Canadian edition of the YouTube Works awards show, recognizing the most effective advertising content on YouTube, UM’s unstoppable Oh Henry! 4:25 won “Best Integrated Campaign” for their video content tied to the chocolate bar made exclusively for those who get the munchies just after 4:20. Winners were chosen by a jury of
