On October 2nd Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for the CMA NXT Marketing Careers Night to discuss their marketing careers and all the stops along the way. The event provided students and new marketers with valuable insights into the diverse opportunities in marketing and offered a glimpse into the day-to-day life of marketing professionals. Click here to learn
Category: Thought Leadership
Jeenal Patel, Senior Director, Strategy, UM, has been selected to join the distinguished panel of judges for the 2024 Festival of Media North America. She will join fellow industry experts to celebrate and select the industry’s most compelling work that drives innovation and creativity. Click here to learn more.
We are thrilled to share that Ben Seaton, CEO, UM Canada, has made Marketing News Canada’s list of 24 Marketers to Watch in 2024. The selected leaders cement their position as key influencers in the marketing world, actively shaping the future of the field and inspiring marketers across Canada. As a leader, Ben is known
Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of media, what it will take to maintain mass appeal, and which formats will attract ad dollars. When asked about the industry’s outlook in five years and the pursuit of mass audiences, Richard commented,
The digital advertising industry, long known for rapid innovation, now faces foundational flaws, but the rise of AI, Gen Z’s influence, and the end of cookies promise significant transformation. Erica Kokiw, EVP, Digital, UM, recently joined Pinterest with nine fellow industry leaders to discuss these pressing topics. “AI is starting to change consumer expectations for
Upfront season is in full swing, with the US Upfronts concluding in late May and most of the Canadian action kicking off in June. One of the big questions surrounding this year’s events is where ad dollars will be spent – will buyers stick with linear TV or are they more interested in streamer offerings? “Agencies and advertisers are still trying
Ben Seaton, CEO, UM Canada, sat down with Media in Canada to discuss his first few months in the role and what he foresees for the agency in the coming years. “It’s been a great opportunity to sink my teeth into the entirety of the organization, learning from everybody and seeing how things are done
Google has postponed the complete deprecation of third-party cookies to the second half of Q4, anticipating the phase-out to be complete in 2025. Despite the delay, UM continues to prepare clients for a cookieless world. “Whether cookies disappear tomorrow or next year, we continue to work closely with clients to futureproof their digital media to
The Super Bowl consistently garners millions of viewers each year, with this year’s event reaching an average minute audience of 10 million in Canada, in part due to the Taylor Swift effect. This sizable audience brings a hefty price tag for game spots, prompting the question: Is the investment worthwhile for Canadian advertisers? Deena Markus,
UM takes RECMA’s top spot for Canadian agencies for the third year in a row, with a score of 23, the only agency earning a ‘Dominant’ classification. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year. RECMA ranks media