Category: Thought Leadership

While many games still aren’t selling traditional media placements, some brands have recognized the potential in the medium by creating atypical integrations.  In our POV series, UM Canada is evaluating new platforms and identifying possible outside-the-box opportunities for brands to play in new spaces, especially since the unique circumstances of the pandemic are bringing what

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Today, UM announced the launch of its third global, first-ever virtual Impact Day. Over 100 UM offices closed to give employees the day to volunteer their time and resources to philanthropic organizations and important societal movements around the world. The team has carefully pivoted Impact Day into a virtual experience to ensure the safety of employees while still empowering them

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Thanks to increased investment from companies like Amazon and Google, Canada is becoming a “tech utopia” and a promising market for innovation in areas like digital advertising and A.I., says a new report from UM Canada. The Outlook 2020 report says that advances in machine learning and the resulting A.I. applications have “completely redefined” the consumer experience,

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Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, today released the Consumer Demand Forecaster, its proprietary machine

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In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do

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With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the

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Adam Simon, SVP Strategy at IPG Media Lab, UM’s innovation division, has recently released the Lab’s 2020 Outlook report. Read below for a preview, and click here to read the article in Mediapost. It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready

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