Category: Thought Leadership








Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. Dan Zangrando, EVP, integrated investments for UM, says that AVOD opportunities are growing in Canada, thanks to connected TV. However, while consumers are increasingly accepting of ads in exchange for free content, the

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Marketing Mix Modelling (MMM), an analysis technique that helps marketers discover, plan and forecast, is expected to garner much more attention in 2022, as marketers look for alternatives to cookies.  Erica Kokiw, EVP, Digital, UM, shares her thoughts on what MMM will mean for the digital space and important steps for future cross-platform measurement. “While a clear

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