Just in time for back-to-school, OneVue, UM’s dedicated Johnson & Johnson (J&J) team, partnered with Zarbee’s to launch the brand in Canada. Zarbee’s is looking to connect with young parents through a range of products that offer cough relief and support immune systems. Products are made from ingredients like B vitamins, zinc, naturally sourced honey, English Ivey leaf, and elderberry.
The campaign leveraged a digital-first approach, employing a full-funnel strategy that blended high-impact and efficient reach channels to maximize effectiveness.
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