Ben Seaton, CEO, UM Canada, will judge the 2025 Festival of Media North America (FOMNA) Awards. The FOMNA Awards celebrate the very best in media thinking and innovation across the continent. A few new categories have been added to the Awards roster this year: Best Use of an Adtech Platform and Long-term Media Impact Award. Click
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UM, Becel and the world-renowned chef Gordan Ramsey came together to showcase Becel Plant Butter. Ramsey is imploring home chefs to “skip the cow” in favour of the new plant-based alternative for their favourite recipes. The partnership with Ramsey, a chef known for his passion for high quality ingredients demonstrates Becel’s commitment to innovative products
It was a performance-driven 2024 for UM, in which the agency reported an 11% year-over-year increase in billings, fuelled in part by the onboarding of General Mills and expansion of its Levi’s partnership to a global remit…[including new UM Canada client partners: Irving, Lyft North America, Yum! Brands (KFC, Taco Bell, Pizza Hut), Muskoka Brewery].
We are delighted to share that UM took home two golds at the 2025 Festival of Media Global (FOMG) awards. The medals were awarded for UM’s work with BMO on “Bills Paid on Time,” in the Best Music Marketing Campaign and Best Use of Talent categories. This global recognition is a testament to the power of bold thinking and partnership, where
UM and Blue Buffalo took centre ice in Stanley Pup, a 90-minute televised special featuring adoptable rescue dogs representing all 32 NHL teams. UM’s Canadian and U.S. teams led the North American media integration, supporting Blue Buffalo’s presence throughout the show. The show aired on June 6th on Sportsnet and blended the excitement of hockey
UM and Sobeys teamed up to launch the “So Canadian Picnic” contest, building on the momentum of Sobeys’ ongoing “So Canadian” brand campaign. The contest offered entrants a chance to win a Canada Day picnic for 25 people, complete with a limited-edition oversized picnic blanket shaped like Canada and treats from featured Canadian suppliers. The
We’re proud to share UM’s standout performance at this year’s Strategy Marketing Awards – taking home six wins across two powerful campaigns with BMO: “Be Right Back” and “Bills Paid On Time.” With two silver and four bronze trophies, this recognition reflects the bold thinking, creativity, and collaboration that fuel our work. As Canada’s original
UM Canada successfully secured a new multiyear partnership between Kenvue and the NHL Players’ Association, expanding Tylenol’s hockey marketing footprint in Canada. Building on its existing NHL deal, the NHLPA agreement allows Tylenol to feature players in creative for its “Pain Relief MVP” campaign. Initial ads will highlight MVPs Leon Draisaitl and Nathan MacKinnon across in-store, digital,
This year, UM celebrates its 15th anniversary. This tremendous milestone is the result of a consistent commitment to bold thinking, innovative strategy, and putting people first. The UM story is really about the power of collaboration and relentless curiosity. “Our success comes from always challenging what’s expected, and building a culture where people feel empowered
At the 2025 CMDC’s Annual Canadian Media Summit, UM’s Riley Wolfe, Planner, Connections Planning, and Rafaela Steiner, Planner, Connections Planning, won bronze and were recognized as one of the top three media teams in Canada in The Globe and Mail Young Lions competition. They earned this well-deserved recognition for their strategy, “Forgot Your Password?” – a testament to the strength