UM and Sobeys teamed up to launch the “So Canadian Picnic” contest, building on the momentum of Sobeys’ ongoing “So Canadian” brand campaign. The contest offered entrants a chance to win a Canada Day picnic for 25 people, complete with a limited-edition oversized picnic blanket shaped like Canada and treats from featured Canadian suppliers. The
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We’re proud to share UM’s standout performance at this year’s Strategy Marketing Awards – taking home six wins across two powerful campaigns with BMO: “Be Right Back” and “Bills Paid On Time.” With two silver and four bronze trophies, this recognition reflects the bold thinking, creativity, and collaboration that fuel our work. As Canada’s original
UM Canada successfully secured a new multiyear partnership between Kenvue and the NHL Players’ Association, expanding Tylenol’s hockey marketing footprint in Canada. Building on its existing NHL deal, the NHLPA agreement allows Tylenol to feature players in creative for its “Pain Relief MVP” campaign. Initial ads will highlight MVPs Leon Draisaitl and Nathan MacKinnon across in-store, digital,
This year, UM celebrates its 15th anniversary. This tremendous milestone is the result of a consistent commitment to bold thinking, innovative strategy, and putting people first. The UM story is really about the power of collaboration and relentless curiosity. “Our success comes from always challenging what’s expected, and building a culture where people feel empowered
At the 2025 CMDC’s Annual Canadian Media Summit, UM’s Riley Wolfe, Planner, Connections Planning, and Rafaela Steiner, Planner, Connections Planning, won bronze and were recognized as one of the top three media teams in Canada in The Globe and Mail Young Lions competition. They earned this well-deserved recognition for their strategy, “Forgot Your Password?” – a testament to the strength
UM and Boston Pizza are back on the ice with “Manifest the Win,” a bold new playoff campaign encouraging fans to “plan the parade” – the classic, overly optimistic move hockey fans make when their team wins early. Playing off the hopeful energy of Canadian hockey fans, the campaign leans into superstition with a cheeky
Reese’s recently brought its Big Cup with Caramel to life with a delicious nod to local culture. Timed to National Caramel Day, the “Reese’s Cabane à Caramel” activation drew over 1,000 visitors in Montreal with a modern take on the classic Québec tradition of Cabane à Sucre. Guests were treated to the ultimate indulgence: chocolate, peanut butter,
We are thrilled to announce that UM has earned a prestigious spot on the highly coveted shortlist for Media Agency of the Year at Campaign Canada’s Agency of the Year Awards. This accolade underscores UM’s exceptional performance, contribution and impact over the Canadian media landscape. Additionally, UM celebrates four nominations for its stellar work across four BMO campaigns, further
UM was ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a testament to
UM and Farm Boy launched the new brand platform, A Farm Boy Fresh Twist, celebrating the brand’s 44-year history while differentiating it from competitors. At the heart of the campaign is a 60-second video featuring Farm Boy superfans expressing their love for the brand, highlighting fresh, local produce, unique selection, and exciting in-store experiences. The platform extends in-store