UM and Henkel relaunched Sunlight with a new masterbrand campaign – “Home is Canada.” Amplified through TV, OLV, and social activations, the campaign aims to showcase the brand products as a trusted part of the Canadian experience, making basic household
Category: Campaign
Family of Support is a child and youth mental health initiative launched by Sobeys in 2020. This year, UM partnered with the brand to launch a new campaign aimed at building an emotional connection with Canadians by leveraging real stories
UM and American Express Canada are celebrating the end of lockdowns and the return of in-person events with a fresh campaign titled “Member When,” promoting the benefits of membership for cardholders. The campaign centres around a 60-second spot filmed from
SkipTheDishes partnered with UM to serve up a new installment of the “Did Somebody Say” campaign with artist Katy Perry. The campaign was launched during Pride Month and featured a dollhouse-inspired online video spot. The campaign was also supported by
The UM team worked with BMO on the launch of its new Pride campaign, “BMO Rainbow Deposits,” which invites people to take photos of any rainbow and “deposit” the pictures. For every rainbow deposited, BMO will donate $1 to Rainbow Railroad,
UM leveraged new technology to promote Johnson & Johnson brand, Tylenol, in Bell Media’s TV medical drama, Transplant. Developed by Mirriad Productions, the media company now offers in-content advertising solutions, such as virtual product placements and ads inserted directly into
UM helped The Home Depot Canada launch its new platform with a TV buy featuring a new spot titled “Do to Done.” The kick-off spot highlights the satisfaction DIYers get from ticking off all the tasks on their to-do lists.
UM and Hershey Canada are creatively leveraging “her” and “she” pronouns that are part of Hershey’s brand name by turning them into an opportunity to celebrate the achievements of diverse women within their communities. The “HerForShe” campaign features five women
SkipTheDishes and UM partnered on the brand’s latest campaign featuring new celebrity partner, Snoop Dogg. The campaign kicked off with a new :30-second spot introducing Snoop’s “Did Somebody Say Skip” anthem, in which the hip-hop star raps about ordering oodles
BMO has been committed to driving positive change and has launched several programs to support diversity, equity and inclusion. A key component of its new mission is to create “Zero Barriers to Inclusion”. To support the campaign, UM partnered with BMO
