In honour of Pride Month, UM partnered with BMO to launch the third iteration of its “Rainbow Deposits” campaign. The campaign invites people to take photos of rainbows they find IRL and upload (“deposit”) them on a custom web app. For every rainbow added, BMO is donating $1 (up to $50,000) to Rainbow Railroad, a
Category: Campaign
UM and Boston Pizza partnered to support the last team standing in Canada’s run for the Stanley Cup as part of the pizza chain’s “Team Up For the Cup.” Boston Pizza showed its support by changing its brand colours from blue and red to the Edmonton Oilers’ orange and blue across social, web, TV, print,
UM and Boston Pizza are stepping in to help Toronto hockey fans cope with the team’s playoff elimination by setting up a rage room at a local Boston Pizza. The pop-up is intended to ease disappointment and redirect support for the remaining Canadian teams. The rage room is part of the restaurant’s “Team Up for
UM and Boston Pizza team up to launch the brand’s “Team Up for the Cup” campaign, urging Canadians to temporarily put aside their regular season allegiances and support all the north-of-the-border teams to help bring the Stanley Cup back to Canada after 31 years. The campaign is anchored by a 30-second spot titled “30 Years
UM and SkipTheDishes enlist the help of Toronto Maple Leafs’ Mitch Marner to curate a selection of candies and expand the brand’s offerings in a new campaign titled “Mitch’s Mix.” SkipTheDishes customers across Toronto can now indulge in a variety of the right winger’s favourite sweets from Candy Funhouse, the largest online candy retailer in
In honour of National Caramel Day (April 5th), UM partnered with Reese’s to celebrate and promote Reese’s Big Cup with Caramel. Inspired by digital street art, the campaign included two videos that integrated CGI technology, including animation and visual effects, into live-action backgrounds. Leveraging this nascent technology not only helped to bring alive Reese’s bold
April is Testicular Cancer Awareness Month, and UM teamed up with Movember to promote the brand’s latest campaign, “Know Thy Nuts,” to raise awareness of testicular health, support early detection, and navigate a diagnosis. The campaign includes a light-hearted creative and a digital how-to guide that provides boys and men with resources and tools to
UM and Hershey joined forces to promote the chocolatier’s Family Day campaign, designed to enhance family togetherness by simplifying the process of capturing moments spent together. Hershey created a limited-edition box, distributed through an Instagram contest, which transforms into a tripod to help families capture a hands-free selfie that includes everyone. The box also contains three Hershey bars
UM and FreshCo team up to promote the discount banner’s value proposition in its latest campaign highlighting the idea of being “valuelicious.” The campaign aims to alleviate inflation’s impact at the grocery store and remove the stress of shopping by allowing customers to redeem Scene+ points for free groceries. The integrated media campaign includes radio, OLV, social, and influencer content, with strategic lower funnel
Reese’s partnered with UM to launch its latest innovation – Reese’s Big Cup with Caramel. The new campaign aims to build excitement for the unique flavour mashup and inspire Canadians to satisfy their cravings with this new addition to the snack aisle. To reach the target audience strategically, UM executed an integrated media campaign that included
