UM and Boston Pizza are back on the ice with “Manifest the Win,” a bold new playoff campaign encouraging fans to “plan the parade” – the classic, overly optimistic move hockey fans make when their team wins early. Playing off the hopeful energy of Canadian hockey fans, the campaign leans into superstition with a cheeky
Category: Campaign
Reese’s recently brought its Big Cup with Caramel to life with a delicious nod to local culture. Timed to National Caramel Day, the “Reese’s Cabane à Caramel” activation drew over 1,000 visitors in Montreal with a modern take on the classic Québec tradition of Cabane à Sucre. Guests were treated to the ultimate indulgence: chocolate, peanut butter,
UM and Farm Boy launched the new brand platform, A Farm Boy Fresh Twist, celebrating the brand’s 44-year history while differentiating it from competitors. At the heart of the campaign is a 60-second video featuring Farm Boy superfans expressing their love for the brand, highlighting fresh, local produce, unique selection, and exciting in-store experiences. The platform extends in-store
UM and Empire launched a new campaign highlighting the grocer’s deep ties to Canadian producers, reinforcing its identity as “Canada’s family grocery store since 1907.” The campaign debuted with 30-second spots during the Canada-U.S. 4 Nations Face-Off, airing in English Canada for Sobeys. With rising consumer interest in Canadian-made products, the campaign features digital flyers,
UM, in partnership with MBCS, and General Mills Canada tap into Gen Z’s passion for self-expression with the brand’s latest Reese’s Puffs campaign, “Feed Your Creativity.” The campaign features three emerging artists who reimagine Reese’s Puffs in their unique mediums. Fashion designer Nandni upcycled items to create a streetwear line inspired by the cereal’s iconic
UM and FanDuel have teamed up for the brand’s latest campaign, “Town of Destiny,” which takes viewers on a date with destiny – but this time, Destiny is a quirky town, not a championship game. Its eccentric residents, including unofficial mayor Norma, are all in on FanDuel’s latest “Kick of Destiny,” a free-to-play game tied
UM and BMO have unveiled the fourth installment of the brand’s annual “Wrap the Good” campaign, “Unwrap the Good.” The campaign invites holiday shoppers to explore an engaging augmented reality (AR) experience that highlights products from underrepresented businesses. Using the AR filter, shoppers can virtually “unwrap” gifts they encounter anywhere –at home or in offices,
UM and McCain partner to promote the brand’s latest addition to the Superfries lineup – Jumbo Crinkle Fries, which are twice the size of regular crinkle-cut fries. The campaign features advertising creative styled as oversized coupons, highlighting the fries’ larger-than-life size. Each ad includes a QR code that unlocks a redeemable coupon for use at
UM and McCain team up to launch the “Happy Frydays Café” in downtown Toronto, a vibrant month-long pop-up celebrating the brand’s new platform, “Together is Golden.” Located on Strachan Avenue, the playful café invites visitors to enjoy McCain’s signature fries in an immersive environment designed for social sharing. The menu reimagines classic fries with shareable,
UM and Movember team up to take the brand’s latest campaign to new heights by launching a famous moustache to the edge of the stratosphere with a call to action to “do something out of this world.” This year, as part of the men’s health organization’s awareness, education, and donor campaign, Olympian and Amazing Race Canada host