Category: Campaign






Hershey Canada and UM are literally trying to give Canadians chills with a new marketing ploy for the Reese Peanut Butter Cup brand that uses the fast-growing practice of autonomous sensory meridian response, better known as ASMR. Reese’s Peanut Butter Cups will be featured alongside five popular ASMR practitioners—otherwise known as “ASMRtists”—in an 80-minute movie

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