UM and SkipTheDishes gear up for the NHL season with the introduction of the GameTime Tarp, an activewear top for at-home game day viewing. This newest edition of the brand’s in-active wearable tech was created to combat messy food casualties and reimagine the at-home hockey viewing experience The garment was unveiled in SkipTheDishes’ newest spot featuring Edmonton Oilers forward Leon Draisitl and Olympic hockey champion Marie-Philip Poulin.

UM’s media strategy includes TV spots on both conventional and in-game broadcasts, in-arena activations across Canada, online video, and social media.

Click here to read more.