UM takes RECMA’s top spot for Canadian agencies with a score of 22, the only agency earning a ‘Dominant’ classification, while also scoring highest in the vitality category with 12 points. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year.
Category: Business Development
UM once again takes RECMA’s top spot for Canadian agencies with a score of 23, the only Canadian agency to achieve a Dominant classification, while also scoring highest in the Vitality category with 14 points. UM continues to demonstrate industry leadership by earning the strongest scores on new business performance, client portfolio growth and pitch participation, year
UM Canada ranks among the most dominant media agencies globally, according to this year’s RECMA Diagnostics report, and the top-rated agency in Canada. UM’s standout performance is based on multiple strengths, including expertise in specialized areas like data and technology, new business growth, leadership stability, and client portfolio. It’s a reflection of UM’s commitment to building capabilities
RECMA has released its latest global “vitality” rating of media agencies’ competitiveness, and UM leads the way. The vitality score is an index based on qualitative measures such as competitiveness, revenue from new business, pitch participation over a three-year period, awards and the stability of top management. The Interpublic-owned UM earned an indexed score of
UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 million for its 2019 fiscal year. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. Late last year Energizer added responsibilities in the U.S. for its growing portfolio
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion
The latest global RECMA report shows that, of all the global media agency networks, UM boasts the healthiest score for its business vitality with 11.4%. The vitality score is based on criteria such as competitiveness in pitches (over a period of three years), new business balance, activity volume growth, participation in pitches, awards, and more.
UM has added a number of new brands to its roster this year, but it’s ended the calendar year with one more. Food delivery SkipTheDishes has selected UM as its new media AOR in Canada. SkipTheDishes – or “Skip,” as it’s nicknamed affectionately – has a unique challenge for its media agency; it claims it’s
Levi Strauss & Co. has named Interpublic Group of Cos.’ UM as its media agency of record for the Americas following a review, three people close to the business tell Ad Age. The decision will end the San Francisco-based clothing company’s relationship with incumbent agency of record Omnicom’s OMD, which first won lead media buying and planning duties across the Levi’s North American
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth. Lee, who most recently served as CEO of Mediabrands’ UM unit, now assumes oversight of