Ben Seaton takes over as the CEO of UM Canada. Previously, he held the position of EVP and client business partner and has now stepped into the shoes of Shelley Smit, who has been named CEO of IPG Mediabrands. Ben will be responsible for shaping the strategy, direction, and day-to day operations of the agency
Category: Business Development
We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for
FanDuel, the premier destination for online sports gambling, has selected UM as its media agency of record. UM will lead media planning and buying for the brand’s sportsbook and online casino in Canada, building awareness and market share across TV, digital, and partnerships. “We’re ready to help drive FanDuel’s exciting sports partnerships and marketing campaigns
UM takes RECMA’s top spot for Canadian agencies with a score of 22, the only agency earning a ‘Dominant’ classification, while also scoring highest in the vitality category with 12 points. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year.
UM once again takes RECMA’s top spot for Canadian agencies with a score of 23, the only Canadian agency to achieve a Dominant classification, while also scoring highest in the Vitality category with 14 points. UM continues to demonstrate industry leadership by earning the strongest scores on new business performance, client portfolio growth and pitch participation, year
UM Canada ranks among the most dominant media agencies globally, according to this year’s RECMA Diagnostics report, and the top-rated agency in Canada. UM’s standout performance is based on multiple strengths, including expertise in specialized areas like data and technology, new business growth, leadership stability, and client portfolio. It’s a reflection of UM’s commitment to building capabilities
RECMA has released its latest global “vitality” rating of media agencies’ competitiveness, and UM leads the way. The vitality score is an index based on qualitative measures such as competitiveness, revenue from new business, pitch participation over a three-year period, awards and the stability of top management. The Interpublic-owned UM earned an indexed score of
UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 million for its 2019 fiscal year. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. Late last year Energizer added responsibilities in the U.S. for its growing portfolio
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion
The latest global RECMA report shows that, of all the global media agency networks, UM boasts the healthiest score for its business vitality with 11.4%. The vitality score is based on criteria such as competitiveness in pitches (over a period of three years), new business balance, activity volume growth, participation in pitches, awards, and more.