UM takes RECMA’s top spot for Canadian agencies for the third year in a row, with a score of 23, the only agency earning a ‘Dominant’ classification. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year. RECMA ranks media
Category: UM in the News
UM and SkipTheDishes gear up for the NHL season with the introduction of the GameTime Tarp, an activewear top for at-home game day viewing. This newest edition of the brand’s in-active wearable tech was created to combat messy food casualties and reimagine the at-home hockey viewing experience The garment was unveiled in SkipTheDishes’ newest spot
Ben Seaton takes over as the CEO of UM Canada. Previously, he held the position of EVP and client business partner and has now stepped into the shoes of Shelley Smit, who has been named CEO of IPG Mediabrands. Ben will be responsible for shaping the strategy, direction, and day-to day operations of the agency
UM and Sobeys turn food adventures into cherished memories in the latest campaign for the brand’s new platform, “So.Be.It.” The campaign further strengthens Sobeys’ positioning as ‘Canada’s family grocery store’ and showcases how the brand can help families roll with the punches when it comes to messy and unpredictable family moments. The launch is supported by a national integrated campaign with activations across TV, OLV,
Just in time for back-to-school, OneVue, UM’s dedicated Johnson & Johnson (J&J) team, partnered with Zarbee’s to launch the brand in Canada. Zarbee’s is looking to connect with young parents through a range of products that offer cough relief and support immune systems. Products are made from ingredients like B vitamins, zinc, naturally sourced honey,
UM Canada employees joined over 120 UM offices across 50 countries on July 20th,to take part in UM’s sixth annual Global Impact Day, a day of service to give back to local communities around the globe. This year, the agency’s Toronto-based employees worked to clean up the St. James Park area in partnership with the
UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup. The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots.
UM and SkipTheDishes team up to launch the brand’s newest summer promotion, “Hot Deal Summer Pass,” gifting Skip customers $0 delivery all summer at no additional cost. Customers can receive their new Hot Deal Summer Pass in-app or online and access exclusive savings and partner offers throughout the summer months. The promotion launched on June
We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for
UM and Boston Pizza are celebrating Father’s Day with a new campaign titled “Za for Pa: Father’s Day Gift Shop.” The campaign features an online marketplace where consumers can purchase tropical-themed Father’s Day staples, ranging from water bottles and duffel bags to blankets and socks. Each item is emblazoned with Boston Pizza’s logo and a