UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup. The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots.
Category: UM in the News
UM and SkipTheDishes team up to launch the brand’s newest summer promotion, “Hot Deal Summer Pass,” gifting Skip customers $0 delivery all summer at no additional cost. Customers can receive their new Hot Deal Summer Pass in-app or online and access exclusive savings and partner offers throughout the summer months. The promotion launched on June
We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for
UM and Boston Pizza are celebrating Father’s Day with a new campaign titled “Za for Pa: Father’s Day Gift Shop.” The campaign features an online marketplace where consumers can purchase tropical-themed Father’s Day staples, ranging from water bottles and duffel bags to blankets and socks. Each item is emblazoned with Boston Pizza’s logo and a
UM and Hershey’s upend cinematic conventions with the brand’s latest campaign, “Better with a Twist.” The campaign features a series of TV spots that add a unique twist to iconic movie moments reminding consumers that Twizzlers are the perfect movie snack. The campaign runs throughout the summer with a Cineplex partnership, activations in-store and on Spotify,
UM and MAGNA Media Trails conducted a new study to explore how various ad formats can be used to increase the effectiveness of connected TV ad placements. The study is based on responses from over 3,000 Canadians on their experience of watching traditional and emerging ads in the connected TV space. The study provides recommendations for brands
UM and AMEX teamed up to launch the “Elevated Membership” campaign that highlights the travel benefits of being an AMEX cardholder. In partnership with TikTok, the brand launched a category-first innovation to boost brand consideration and engagement among young Canadians. The ‘Choose Your Own Adventure-style’ interactive journey depicts a couple enjoying a perfect day of
UM was crowned the winner in the category of Media Agency Global Network at Campaign’s 2022 Global Agency of the Year Awards. This highly competitive awards program recognizes not only creative excellence, effectiveness, business performance and talent, but also thought leadership, innovation, culture and values to ultimately reward the very best all-round performers from across the globe. Campaign
FanDuel, the premier destination for online sports gambling, has selected UM as its media agency of record. UM will lead media planning and buying for the brand’s sportsbook and online casino in Canada, building awareness and market share across TV, digital, and partnerships. “We’re ready to help drive FanDuel’s exciting sports partnerships and marketing campaigns
UM and Oh Henry! recently launched the “Hunger Happens” campaign that reminds Canadians about the inevitability of hunger. As an extension to this integrated campaign, the “Feeding Frenzy” contest was launched that leans in on spontaneity with a time-sensitive approach to shopper marketing. The brand is sending weekly mass texts to interested Canadians, giving them one hour