UM is obsessed with delivering effective and impactful work that helps clients achieve their business growth objectives. This commitment is reflected in the three shortlists across three different categories, revealed by the 2022 WARC Awards for Effectiveness North America. The WARC Awards for Effectiveness North America showcases the most inspiring and effective work from across
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UM and Hershey’s highlight how baking can bring people together through three short films for Hershey’s ChipIts brand. The series touches on themes of love and connection through the true stories of Canadians from across the country. The series is available on social, YouTube, TV, and pre-show features at Cineplex that will run until Boxing
UM and Spotify team up for the brand’s “Wrapped” campaign, an annual year-end initiative built around a feature that analyzes users’ listening habits. Information ranges from most played artists and songs to the genres people listen to throughout the day, wrapped up as highly shareable graphics for social. The centrepiece of the Canadian campaign is
UM and BMO promote “Barrier Breakers,” a campaign showcasing how the brand is helping to remove systemic barriers faced by women entrepreneurs to achieve business success. The campaign is anchored by “More Than Gold,” a 12-minute short film about Joella Hogan, an Indigenous woman who runs The Yukon Soap Company. Joella was able to grow
UM brought home two gold, four silver, and four bronze medals for its work on Black Business and Professional Association, BMO, and the Canadian Down Syndrome Society at the 2022 Advertising and Design Club of Canada (ADCC) Awards. The ADCC Awards honour and celebrate the best in Canadian advertising and design. Click here to read more.
UM has earned the ‘most awarded’ media agency title for the third year in a row at Canadian Marketing Association (CMA) Awards. This is a true testament to the great work UM produces with clients and agency partners. UM brought home a total of 25 wins – 11 gold, 6 silver and 8 bronze for work with BMO,
At the 2022 London International Awards (LIAs), UM was awarded three bronze medals for its work on Black Business and Professional Association’s “The Micropedia of Microaggressions” in the Design Zeitgeist and Health & Wellness: Public Service/Social Responsibility categories. UM’s work on BMO’s “Gear Up for Good” also won in the Non-Traditional: Creativity in Commerce category.
UM and American Express Canada teamed to launch the brand’s first-ever video advertisement, shot only on a mobile device from the first-person point of view and airing exclusively on social media. This latest work is an extension of the brand’s ‘Member When’ campaign. To target the younger audiences, the campaign was deliberately shot solely on mobile to
2022 marks Movember’s 16th annual campaign. As the leading men’s health charity, Movember aims to help men live happier, healthier, longer lives by addressing issues such as mental health and suicide prevention, prostate cancer, and testicular cancer. Participants can take part in Movember in several ways: 1) GROW a moustache, 2) MOVE 60km throughout the month, 3)
UM once again takes RECMA’s top spot for Canadian agencies with a score of 23, the only Canadian agency to achieve a Dominant classification, while also scoring highest in the Vitality category with 14 points. UM continues to demonstrate industry leadership by earning the strongest scores on new business performance, client portfolio growth and pitch participation, year
