As Bill C-27 makes its way through parliament, experts like UM’s Erica Kokiw, EVP, Digital, are hoping for a transparent, ethical, and responsive framework. “Bill C-27 should include requirements for transparency of data collection, as well as clear guidelines for how data can be shared and used,” says Kokiw. “The bill should also include measures
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UM was the #1 most-awarded Canadian shop and the second most-awarded media agency overall at last month’s prestigious Festival of Media North America Awards (FOMNA). Our clients and teams scored six big wins: 3 GOLDS and 3 HIGHLY COMMENDED awards for work across six different campaigns on Oh Henry!, Tylenol, and BMO Financial Group. The FOMNA Awards are one of the industry’s highest-profile and
UM and BMO share a shopping guide for women-owned businesses this holiday season in a campaign titled “The Shoppable Ornament.” The guide is a miniature catalogue, with pages highlighting products from participating businesses with QR codes linking to their websites. The book’s final page links to a Pinterest board showcasing all women-owned businesses with additional
UM’s continuing leadership in innovation and creativity was recognized at the 2022 Media Innovation Awards (MIAs), earning more medals than any other media agency for the third year in a row. UM brought home a total of 15 trophies – 4 gold, 5 silver, 6 bronze – for work across six different campaigns for clients
UM is obsessed with delivering effective and impactful work that helps clients achieve their business growth objectives. This commitment is reflected in the three shortlists across three different categories, revealed by the 2022 WARC Awards for Effectiveness North America. The WARC Awards for Effectiveness North America showcases the most inspiring and effective work from across
UM and Hershey’s highlight how baking can bring people together through three short films for Hershey’s ChipIts brand. The series touches on themes of love and connection through the true stories of Canadians from across the country. The series is available on social, YouTube, TV, and pre-show features at Cineplex that will run until Boxing
UM and Spotify team up for the brand’s “Wrapped” campaign, an annual year-end initiative built around a feature that analyzes users’ listening habits. Information ranges from most played artists and songs to the genres people listen to throughout the day, wrapped up as highly shareable graphics for social. The centrepiece of the Canadian campaign is
UM and BMO promote “Barrier Breakers,” a campaign showcasing how the brand is helping to remove systemic barriers faced by women entrepreneurs to achieve business success. The campaign is anchored by “More Than Gold,” a 12-minute short film about Joella Hogan, an Indigenous woman who runs The Yukon Soap Company. Joella was able to grow
UM brought home two gold, four silver, and four bronze medals for its work on Black Business and Professional Association, BMO, and the Canadian Down Syndrome Society at the 2022 Advertising and Design Club of Canada (ADCC) Awards. The ADCC Awards honour and celebrate the best in Canadian advertising and design. Click here to read more.
UM has earned the ‘most awarded’ media agency title for the third year in a row at Canadian Marketing Association (CMA) Awards. This is a true testament to the great work UM produces with clients and agency partners. UM brought home a total of 25 wins – 11 gold, 6 silver and 8 bronze for work with BMO,
