UM takes RECMA’s top spot for Canadian agencies with a score of 24, maintaining its Dominant classification, while also scoring highest in the vitality category with 13 points. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year. 

RECMA ranks media agencies across 19 measures in two categories: “vitality” and “structure”. These include new business balance, competitiveness in pitches, leadership stability, client portfolio and more.

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