UM and Hershey’s drive awareness to the brand’s Eggies products with a new campaign just in time for Easter. The campaign employs bright colours, animation, and upbeat music in three spots showcasing this year’s line up which includes Rainbow Milk Chocolate, Dark Noir, Whoppers, and Reese’s Eggies. 

Spots will run across Facebook, Instagram, Pinterest, and TikTok, with extensions on Loblaw and Walmart digital properties.

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