UM and Boston Pizza are celebrating fans who get excited about number crunching in a new campaign titled “Fanalytics.” Inspired by the sports world’s enthusiasm for new data and analytic tools that evaluate athletic performance, the campaign weaves the brand’s quirky personality throughout the creative that makes it more memorable and unique from other restaurant advertising.

The launch is supported by social, broadcast integrations, and contextual OOH in Edmonton, Winnipeg, and Toronto. 

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