UM and Reese’s team up to turn sunsets into a daily reminder to enjoy a Peanut Butter Cup in a new multi-media campaign. The campaign draws a parallel between the joy of a sunset and the joy elicited by the snack’s iconic orange wrapper.

UM created an integrated media strategy for the brand that includes multiple touch points such as TV, cinema, social, and in-store marketing. The campaign will include consumer engagements throughout the summer as sunsets become increasingly colourful.  

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