We are thrilled to share that UM has been shortlisted for Strategy’s 2025 Media Agency of the Year. This recognition shines a spotlight on the brilliance, creativity, and dedication our team brings to every challenge. It’s a testament to the passion we put into delivering innovative solutions, driving impact for our clients, and raising the bar
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Kelvin Mak, VP, Innovation and Intelligence, UM Canada, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of the digital ecosystem. Amid antitrust lawsuits, data restrictions, AI content overload, rising misinformation, and weaker moderation, the roundtable explored how these shifts are reshaping the internet, what it means for
UM and Más+, Lionel Messi’s drink company, team up to promote the global superstar’s upcoming one-on-one street soccer tournament in Toronto. The 1v1 World Crown is a fast-paced game, with women and men players competing in a final in front of Messi for a $5,000 prize. UM led the media campaign, which included paid social
UM and Skip teamed up to spotlight the new benefits of Skip+ with a playful twist on the iconic 1980s hit “Whip It,” reimaged as “Skip It.” The campaign humorously showcased practical reasons to use Skip, from sidestepping disappointing dinner options and high delivery fees to recovering after missing out on concert pre-sales. Featuring a
Kate Mateer, EVP, Client Business Partner, UM, has been selected to judge the 2025 Media Innovation Awards (MIAs) shortlist. She will team up with industry leaders from across the country to choose the top contenders in media innovation to advance to the final round of judging. These awards celebrate Canadian media excellence, recognizing and highlighting the industry’s
UM and Twizzlers are going the extra mile to keep the fun of summer alive during this key candy season with the brand’s latest campaign, “Twizzlers Keep the Fun Going.” The campaign embraces the idea that nobody wants a good thing to end and featured several TV spots. Alongside this, Twizzlers and Jolly Ranchers are
Jeenal Patel, VP, Strategy, UM, has been selected as a judge for the 2025 MMA SMARTIES North America. The SMARTIES Awards recognize outstanding innovation and creativity resulting in significant business impact. Jeenal will be joining a panel of esteemed senior brand marketers and advertising agency executives. New categories added to the SMARTIES Awards roster this year
UM and BMO unveil “Always at the Heart of the Game,” a new campaign celebrating CF Montréal fans and their unwavering passion for soccer. As the club’s principal partner for over a decade, BMO embodies steadfast support through engaging videos and immersive displays featuring their brand ambassador, Noémie Yelle, a Montreal actress. These creative spots
On July 10th, the UM Canada team joined UMers from around the world to participate in UM’s eighth annual Impact Day, dedicated to improving the communities in which we live and work. This initiative underscores the agency’s shared commitment to driving meaningful, local change through collaborative global action. This year, the UM Canada team focused their
Richard Fofana, EVP, Strategy, UM Canada, has been selected to judge the 2025 MMA Smarties X Global Awards. He will join fellow industry experts to select this year’s most innovative and impactful work in modern marketing. As the only global awards celebrating modern marketing excellence, the Smarties honour bold ideas, breakthrough campaigns, and the teams driving