UM and AMEX teamed up to launch the “Elevated Membership” campaign that highlights the travel benefits of being an AMEX cardholder. In partnership with TikTok, the brand launched a category-first innovation to boost brand consideration and engagement among young Canadians. The ‘Choose Your Own Adventure-style’ interactive journey depicts a couple enjoying a perfect day of
MomentUM In The Press
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UM was crowned the winner in the category of Media Agency Global Network at Campaign’s 2022 Global Agency of the Year Awards. This highly competitive awards program recognizes not only creative excellence, effectiveness, business performance and talent, but also thought leadership, innovation, culture and values to ultimately reward the very best all-round performers from across the globe. Campaign
FanDuel, the premier destination for online sports gambling, has selected UM as its media agency of record. UM will lead media planning and buying for the brand’s sportsbook and online casino in Canada, building awareness and market share across TV, digital, and partnerships. “We’re ready to help drive FanDuel’s exciting sports partnerships and marketing campaigns
UM and Oh Henry! recently launched the “Hunger Happens” campaign that reminds Canadians about the inevitability of hunger. As an extension to this integrated campaign, the “Feeding Frenzy” contest was launched that leans in on spontaneity with a time-sensitive approach to shopper marketing. The brand is sending weekly mass texts to interested Canadians, giving them one hour
UM’s innovative and breakthrough work spanning retail, brand activation, and experiential media was recognized at this year’s Strategy Shopper Innovation + Activation Awards (SIAs.) UM took home a total of four awards, a gold and three silver, for it’s stellar work across three different campaigns for BMO and McCain. The SIA Awards celebrate the plans and partnerships that embody
During the 2023 NHL playoff season, UM and Boston Pizza teamed up to show the brand’s allegiance to the Toronto Maple Leafs. Following the Bruins’ elimination at the hands of the Florida Panthers, the brand unveiled a billboard near Toronto’s Gardiner Expressway proclaiming, “Boston’s out, Auston’s in,” referring to Leafs centre and alternate captain, Auston
UM and Boston Pizza are celebrating fans who get excited about number crunching in a new campaign titled “Fanalytics.” Inspired by the sports world’s enthusiasm for new data and analytic tools that evaluate athletic performance, the campaign weaves the brand’s quirky personality throughout the creative that makes it more memorable and unique from other restaurant advertising. The
UM and Reese’s team up to turn sunsets into a daily reminder to enjoy a Peanut Butter Cup in a new multi-media campaign. The campaign draws a parallel between the joy of a sunset and the joy elicited by the snack’s iconic orange wrapper. UM created an integrated media strategy for the brand that includes multiple
UM and Hershey’s drive awareness to the brand’s Eggies products with a new campaign just in time for Easter. The campaign employs bright colours, animation, and upbeat music in three spots showcasing this year’s line up which includes Rainbow Milk Chocolate, Dark Noir, Whoppers, and Reese’s Eggies. Spots will run across Facebook, Instagram, Pinterest, and
Each year, the UM team rounds up the key themes and ideas that they believe will shape the next few years: new technologies, market forces, and shifts in consumer behaviour that are changing the media landscape. The 2023 Outlook dives into four key trends that we anticipate being hot topics for this year and, perhaps,