UM and Spotify team up for the brand’s “Wrapped” campaign, an annual year-end initiative built around a feature that analyzes users’ listening habits. Information ranges from most played artists and songs to the genres people listen to throughout the day, wrapped up as highly shareable graphics for social.
The centrepiece of the Canadian campaign is a high-impact OOH billboard in Toronto’s Yonge-Dundas Square, which is expected to see three million pedestrians and almost half a million vehicles pass through in the month of December.
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