UM and BMO promote “Barrier Breakers,” a campaign showcasing how the brand is helping to remove systemic barriers faced by women entrepreneurs to achieve business success.

The campaign is anchored by “More Than Gold,” a 12-minute short film about Joella Hogan, an Indigenous woman who runs The Yukon Soap Company. Joella was able to grow her business and give back to her community after receiving financial support from BMO. The campaign is supported by social activations and YouTube along with connected TV and streaming placements on CBC Gem and Roku. 

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