Ben Seaton, CEO, UM, has been selected to join the distinguished panel of judges for the prestigious 2024 Strategy Awards. He will team up with 14 fellow industry experts to select the best marketing and advertising strategy work in Canada. The Strategy Awards recognize the country’s best brand-building ideas and insights, and the planners behind
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UM and Hershey joined forces to promote the chocolatier’s Family Day campaign, designed to enhance family togetherness by simplifying the process of capturing moments spent together. Hershey created a limited-edition box, distributed through an Instagram contest, which transforms into a tripod to help families capture a hands-free selfie that includes everyone. The box also contains three Hershey bars
UM and BMO collaborated on the launch of BMO’s eclipse rise Visa Card, the bank’s latest credit card that rewards positive financial habits of young Millennials and Gen Z. Specifically designed to support these demographics in their early financial journeys, the campaign rollout includes influencer-driven takeovers with amplification on TikTok, Instagram, and YouTube. As part of the
The Super Bowl consistently garners millions of viewers each year, with this year’s event reaching an average minute audience of 10 million in Canada, in part due to the Taylor Swift effect. This sizable audience brings a hefty price tag for game spots, prompting the question: Is the investment worthwhile for Canadian advertisers? Deena Markus,
UM and FreshCo team up to promote the discount banner’s value proposition in its latest campaign highlighting the idea of being “valuelicious.” The campaign aims to alleviate inflation’s impact at the grocery store and remove the stress of shopping by allowing customers to redeem Scene+ points for free groceries. The integrated media campaign includes radio, OLV, social, and influencer content, with strategic lower funnel
UM brought home three awards at the 2023 Festival of Media North America Awards (FOMNA) for its collaboration with Boston Pizza on “Powered by Fanalytics” and BMO on “Gamer’s Branch: Stealth Mode Banking.” The FOMNA Awards honour and showcase exceptional innovation and creativity within the dynamic world of media. UM’s campaigns, judged by senior industry
UM’s ongoing commitment and leadership in innovation and creativity was recognized at the 2023 Media Innovation Awards (MIAs). UM brought home a total of three wins – one silver and two bronze – for partnership with BMO on “Gamer’s Branch: Stealth Mode Banking” and Boston Pizza on “Powered by Fanalytics.” The MIAs are Canada’s premium
Reese’s partnered with UM to launch its latest innovation – Reese’s Big Cup with Caramel. The new campaign aims to build excitement for the unique flavour mashup and inspire Canadians to satisfy their cravings with this new addition to the snack aisle. To reach the target audience strategically, UM executed an integrated media campaign that included
UM is obsessed with delivering effective and impactful work that helps clients achieve their business growth objectives. This commitment is reflected in UM being ranked #1 in Canada, #2 in North America and #5 in the world on WARC’s Effectiveness 100 list for media. This list is the industry benchmark for agency impact and effectiveness, published
UM brought home 10 trophies at the CMA Awards 2023 for its stellar work across three brands. UM was honoured with the ‘Best of the Best’ award for its breakthrough work on BMO Gamer’s Branch. The CMAs recognize the best in Canadian marketing and celebrate the top campaigns and marketers of the past year. We
