UM and FreshCo team up to promote the discount banner’s value proposition in its latest campaign highlighting the idea of being “valuelicious.” The campaign aims to alleviate inflation’s impact at the grocery store and remove the stress of shopping by allowing customers to redeem Scene+ points for free groceries. The integrated media campaign includes radio, OLV, social, and influencer content, with strategic lower funnel
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UM brought home three awards at the 2023 Festival of Media North America Awards (FOMNA) for its collaboration with Boston Pizza on “Powered by Fanalytics” and BMO on “Gamer’s Branch: Stealth Mode Banking.” The FOMNA Awards honour and showcase exceptional innovation and creativity within the dynamic world of media. UM’s campaigns, judged by senior industry
UM’s ongoing commitment and leadership in innovation and creativity was recognized at the 2023 Media Innovation Awards (MIAs). UM brought home a total of three wins – one silver and two bronze – for partnership with BMO on “Gamer’s Branch: Stealth Mode Banking” and Boston Pizza on “Powered by Fanalytics.” The MIAs are Canada’s premium
Reese’s partnered with UM to launch its latest innovation – Reese’s Big Cup with Caramel. The new campaign aims to build excitement for the unique flavour mashup and inspire Canadians to satisfy their cravings with this new addition to the snack aisle. To reach the target audience strategically, UM executed an integrated media campaign that included
UM is obsessed with delivering effective and impactful work that helps clients achieve their business growth objectives. This commitment is reflected in UM being ranked #1 in Canada, #2 in North America and #5 in the world on WARC’s Effectiveness 100 list for media. This list is the industry benchmark for agency impact and effectiveness, published
UM brought home 10 trophies at the CMA Awards 2023 for its stellar work across three brands. UM was honoured with the ‘Best of the Best’ award for its breakthrough work on BMO Gamer’s Branch. The CMAs recognize the best in Canadian marketing and celebrate the top campaigns and marketers of the past year. We
UM takes RECMA’s top spot for Canadian agencies for the third year in a row, with a score of 23, the only agency earning a ‘Dominant’ classification. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year. RECMA ranks media
UM was honoured with the Silver Media Agency of the Year award at the 2023 Strategy Agency of the Year Awards. The win is a testament to our clients, our people, and our community. Our drive for ‘Better’ means we are in constant beta, working with clients and partners to develop new ways to solve
UM brought home a total of six Effie Canada awards, including a grand prix, gold, silver, and bronze for work on BMO “NXT LVL”, one bronze for McCain “Make It A Fry Day” and a bronze for BMO “Rainbow Deposits.” These wins are a testament to UM’s unwavering commitment to drive innovation and business impact.
UM and SkipTheDishes gear up for the NHL season with the introduction of the GameTime Tarp, an activewear top for at-home game day viewing. This newest edition of the brand’s in-active wearable tech was created to combat messy food casualties and reimagine the at-home hockey viewing experience The garment was unveiled in SkipTheDishes’ newest spot
