UM and BMO collaborated on the launch of BMO’s eclipse rise Visa Card, the bank’s latest credit card that rewards positive financial habits of young Millennials and Gen Z. Specifically designed to support these demographics in their early financial journeys, the campaign rollout includes influencer-driven takeovers with amplification on TikTok, Instagram, and YouTube. As part of the influencer-centric approach, BMO partnered with bbno$, making it the first financial institution in Canada to commission a custom track from a well-known artist. The much-anticipated track was released on Wednesday, January 31st. 

The launch was further supported by contextually relevant high-impact OOH, digital takeovers on Reddit, YouTube, connected TV, and Spotify, as well as Uber Journey and Genie Ads. 

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