April is Testicular Cancer Awareness Month, and UM teamed up with Movember to promote the brand’s latest campaign, “Know Thy Nuts,” to raise awareness of testicular health, support early detection, and navigate a diagnosis.

The campaign includes a light-hearted creative and a digital how-to guide that provides boys and men with resources and tools to prioritize their health and manage conversations with healthcare professionals. In addition to social media, the media strategy also includes influencer content for targeted reach.

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