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With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the

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At yesterday’s 2020 AToMiC Awards, UM Canada was awarded seven accolades for their ground-breaking work on clients like Hershey’s, Reese, Reese’s Pieces, and Tim Hortons. See the full list of winners here.


Adam Simon, SVP Strategy at IPG Media Lab, UM’s innovation division, has recently released the Lab’s 2020 Outlook report. Read below for a preview, and click here to read the article in Mediapost. It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready

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The WARC Media Awards are an international competition with 300+ entrants vying for a coveted place on the podium with only four categories in total. Congratulations to UM and the Hershey team on another fantastic win for Oh Henry! 4:25 that took home Gold for “Most Effective Channel Integration.” The campaign was also the only

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