As one of the few industries still operating during the shutdown period, grocery has become a lifeline for communities across the country. It is also experiencing a surge in consumer demand, with front-line employees risking their personal health to serve customers. UM and Sobeys’ “One Big Family,” a new video campaign about the grocery chain’s
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In an effort to stop the spread of COVID-19, UM and Zulu Alpha Kilo launched a campaign that encourages Canadians and the world to stay home as we collectively try to flatten the curve. The integrated campaign, executed by UM, consists of broadcast, OOH, and social executions to display the hero ‘Stay Home’ creative featuring
With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the
After releasing their media and creativity lists last week, WARC Rankings, the global benchmark for impactful marketing as judged by industry leaders, just released their 2020 WARC Effectiveness Rankings. UM was ranked #1 in Canada and #8 in global media agencies based on performance in strategy and effectiveness. Earlier this month, UM also ranked #7
This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence. Women hold roughly 40% of the world’s wealth, but 57% still wish they were more confident in their financial decision making, according to a 2019 Allianz Life report. For its latest International Women’s Day campaign, UM and BMO wanted to
At yesterday’s 2020 AToMiC Awards, UM Canada was awarded seven accolades for their ground-breaking work on clients like Hershey’s, Reese, Reese’s Pieces, and Tim Hortons. See the full list of winners here.
Adam Simon, SVP Strategy at IPG Media Lab, UM’s innovation division, has recently released the Lab’s 2020 Outlook report. Read below for a preview, and click here to read the article in Mediapost. It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready
A new report by TiVo showed that the average number of channels Canadians want is 18.2, paying an average of $23.65 per month. But as the number of streaming services goes up and content becomes more spread out across channels and platforms, Dan Zangrando, VP of investments at UM, spoke with CARDonline on if he
Richard Yao, Srategy and Content Manager at the IPG Media Lab, UM’s innovation division, penned an op ed for Adweek summarizing his CES 2020 experience. Read below for a preview, and click here to read the article in full. As CES wraps up another year of hustle and bustle, it is clear that technology has
The WARC Media Awards are an international competition with 300+ entrants vying for a coveted place on the podium with only four categories in total. Congratulations to UM and the Hershey team on another fantastic win for Oh Henry! 4:25 that took home Gold for “Most Effective Channel Integration.” The campaign was also the only
