UM has added a new client to its roster: Movember has selected UM as its new media agency of record for the Canadian market. UM will handle media planning and buying for the Canadian operations of the global men’s health charity, and is already working on its fall campaign. Marketing director Karli Kirkpatrick says the
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At this first edition of Effie Canada, which was created when the ICA merged the CASSIES with Effies Worldwide, UM was awarded 5 trophies – the only media agency in Canada to win. The agency was recognized for their work with Reactine, Oh Henry!, Motrin, Budweiser Canada, and Sobeys. The Effies aims to recognize marketing effectiveness
Hershey Canada and UM are literally trying to give Canadians chills with a new marketing ploy for the Reese Peanut Butter Cup brand that uses the fast-growing practice of autonomous sensory meridian response, better known as ASMR. Reese’s Peanut Butter Cups will be featured alongside five popular ASMR practitioners—otherwise known as “ASMRtists”—in an 80-minute movie
Fiercely committed to the spirit of better, the growing 205-person media agency UM Canada is a strategically driven team powered by a unique and deep-rooted culture, which president Shelley Smit sees as the secret sauce behind their success. UM’s quest to raise the bar for the industry – and themselves – is an approach reflected
Ad Age recently released their 2019 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. Read the full article in Ad Age here.
UM, the full-service marketing and media agency network of IPG Mediabrands, is pleased to announce it was among a select group of firms invited by Forrester Research, Inc. to participate in The Forrester Wave™: Global Media Agencies, Q3 2018 study. In this first-time evaluation of global media agencies, UM was cited as a leader and
THE WINNERS Best Launch Campaign SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles – Hulu) Best Event, Experiential or Sponsorship Campaign SILVER – Budweiser Goal Synced Arena (UM Canada – AB InBev) Best Influencer Campaign BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC) Best Engagement
For UM Canada president Shelley Smit, the day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry: Better science. Better art. Better talent. Better training. And better outcomes for clients. It’s an approach that has not only translated into a rash of new business wins, including GoodLife Fitness,
The Festival of Media Global Shortlists were released Thursday and UM earned 27 – up from 20 shortlists in 2017. Work from 10 different UM offices was recognized for their excellence by being named to the shortlist in their respective categories. Most significantly – UM has been shortlisted and recognized for our diversity and inclusion
UM has been named the media agency of record for online travel provider Expedia.ca. Elizabeth Dorrance, Expedia’s media director for the Americas, said in a statement that the company was looking for “an agency that was passionate about what we do.” She said on top of vision and strategy, UM provided a “cultural spark” that