At this first edition of Effie Canada, which was created when the ICA merged the CASSIES with Effies Worldwide, UM was awarded 5 trophies – the only media agency in Canada to win. The agency was recognized for their work with Reactine, Oh Henry!, Motrin, Budweiser Canada, and Sobeys.

The Effies aims to recognize marketing effectiveness and work that drove measurable results for clients.