THE WINNERS

Best Launch Campaign

SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles – Hulu)

Best Event, Experiential or Sponsorship Campaign

SILVER – Budweiser Goal Synced Arena (UM Canada – AB InBev)

Best Influencer Campaign

BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC)

Best Engagement Strategy

BRONZE – Build Australia (UM Sydney – LEGO)

Best Use of Real-Time Marketing

BRONZE – ROMBOT (UM Romania – Kandia Dulce)

SHORTLIST

Best Branded Content in Digital Channels

2018 Goals: Spotify Global Holiday Campaign (UM New York – Spotify)

Every Touch is One Step Forward (J3 MENA – One Touch)

Best Branded Content in Traditional / Non-Digital Channels

“I’m Just Trying to Watch The Game!” – Spider-Man: Homecoming & the NBA Finals (UM Los Angeles – Sony Pictures)

Best Influencer Campaign

Romania’s Next Big Vlogger (UM Romania – Coca-Cola)

Best Use of Geo-Location

Reactine Pollen Alert (UM Canada – J&J)

Best Use of Mobile

Coca Cola No Sugar (UM Sydney – Coca-Cola)

Shake it Up, You’re in Charge (UM Sydney – Coca-Cola)

Best Use of Programmatic

Aeromexico what matters most (UM Mexico – Aeromexico)

The Ultimate Data Machine (Cadreon / UM New York – BMW)

Best Engagement Strategy

2018 Goals: Spotify Global Holiday Campaign (UM New York – Spotify)

Best Event, Experiential or Sponsorship Campaign

Coca-Cola’s Festival Bracelet (UM Romania – Coca-Cola)

Romania’s Next Big Vlogger (UM Romania – Coca-Cola)

Best Launch Campaign

Build Australia (UM Sydney – LEGO)

Best Local Execution of a Global Brand

Build Australia (UM Sydney – LEGO)

Best Use of Digital Platforms

Oh Henry! Oh Canada! (UM Canada – Hershey)

Best Use of Real-Time Marketing

REAL news, REAL trust, REAL time (UM London – The Economist)

Best Use of Traditional or Ambient Media

Coca-Cola’s Festival Bracelet (UM Romania – Coca-Cola)

Collaboration Award

2018 Goals: Spotify Global Holiday Campaign (UM New York – Spotify)

The Creative Use of Media Award

Coke Loves Local (UM Serbia – Coca-Cola)

Rani Super Orange (UM MENA – Coca-Cola)

Special Award – Best AdTech / MarTech Platform

The Addressable Content Engine (UM New York – ACE)

Special Award – Inclusion Awards

UM Inclusion Award (UM New York)