Fiercely committed to the spirit of better, the growing 205-person media agency UM Canada is a strategically driven team powered by a unique and deep-rooted culture, which president Shelley Smit sees as the secret sauce behind their success.
UM’s quest to raise the bar for the industry – and themselves – is an approach reflected in the Toronto agency’s mantra to use “Better Science and Better Art to drive Better Business Outcomes.” And it’s a belief that UM has doubled down on in the past year.
The nine-year-old agency amped up its industry-leading data and tech capabilities with the network’s acquisition of global data powerhouse Axciom. It also continues to expand its own Decision Science team of analytics experts and the ranks of their in-house business strategy group through new hires.
Read the full article in Strategy here.