UM was honoured to be recognized by winning Media Campaign of the Year for Oh Henry! 4:25 and Silver for Media Agency of the Year at Strategy’s 2019 Agency of the Year Awards. Read below for the full article with UM’s President, Shelley Smit. Many agencies would say they’re client-focused. But when Shelley Smit says
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In the inaugural Canadian edition of the YouTube Works awards show, recognizing the most effective advertising content on YouTube, UM’s unstoppable Oh Henry! 4:25 won “Best Integrated Campaign” for their video content tied to the chocolate bar made exclusively for those who get the munchies just after 4:20. Winners were chosen by a jury of
The Global SABRE Awards named UM’s Oh Henry! 4:25 campaign among the “Top Ten Best in the World” for 2019. The campaign was a rarity for the top ten, which is almost exclusively populated with social good and cause-related campaigns.
UM’s Oh Henry! 4:25 has been selected by Adweek as one of the best Media Plans of 2019. This year’s winners found clever ways to resonate with the coveted youth market, inspire organic participation from celebrities, and so much more. The 2019 Media Plan of the Year winners proved time and again that it’s not
The team at UM are thrilled to see our clients’ campaigns take home 7 trophies at the 2019 Strategy Awards for our work on: Reece’s Pieces Peanut: A Free Sample for Extraterrestrials Canadian Down Syndrome Society: Endangered Syndrome Oh Henry!: 4:25 Tim Horton’s: The Away Game Johnson & Johnson (Motrin): Tina’s Uterus
Levi Strauss & Co. has named Interpublic Group of Cos.’ UM as its media agency of record for the Americas following a review, three people close to the business tell Ad Age. The decision will end the San Francisco-based clothing company’s relationship with incumbent agency of record Omnicom’s OMD, which first won lead media buying and planning duties across the Levi’s North American
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth. Lee, who most recently served as CEO of Mediabrands’ UM unit, now assumes oversight of
UM closed its offices in 80 locations today so agency staffers can volunteer at philanthropic organizations. These activities range from revitalizing Crombie Park in Toronto, Canada to assembling aid packages and boxes for refugee children in Hamburg, Germany to painting and gardening at the London Zoo. Read the full article in Mediapost here.
Nearly two-thirds (61%) of online consumers agree that brands play a significant role in social good, according to a recent study by UM. And brands that fail to live up to their expectations are being held accountable on social media. This so-called “Resist” trend is one of the key trends shaping contemporary consumer behaviour according
UM took home its first-ever Entertainment Lions Grand Prix win for “5B,” the documentary film celebrating the heroic nurses who established San Francisco’s first HIV ward. Commissioned by Johnson & Johnson and executive produced by UM Studios, the film received the Grand Prix for “Entertainment Lions—Non-fiction Film Over 30 Min.” It also won Gold for