Campaign has revealed the shortlist and winners for its second annual global Agency of the Year awards. UM took home the top media agency award, and global CEO Eileen Kiernan was recognized as a finalist in the agency leader category. UM was celebrated for reimagining the traditional agency model, driven by a unique commitment to Futureproofing clients’
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With audiences for shows like the Oscars, Globes, Grammys, and even the Super Bowl declining over the past few years, Dan Zangrando, VP, investments at UM offers perspective on what value do these events provide for advertisers moving forward. Declining numbers aside, live tentpole events continue to be a venue for big brands and high-priced
The global pandemic has fit years’ worth of changes into just 12 months, affecting the way we connect, work, and are entertained. Digital innovation, new technologies, market forces and shifts in consumer behaviour brought about by this new reality are reshaping the media landscape in Canada. IPG Media Lab’s Outlook 2021: Forward Momentum report has identified four leading trends
Neutrogena and J3 teamed up to celebrate Quebec’s skincare needs. “My Way” was Sinatra’s signature song and now Neutrogena wants Quebeckers to do it their own way. The brand created a full-funnel, 360° campaign which consisted of online, social media, TV, public relations, and retailer activation. J3 worked with Neutrogena on media buy for this campaign.
Strategy’s Creative Report Card tracks and tallies the awards taken home by agencies, advertisers and creatives over the past year to help the marketing community know who’s at the top of their game. Ranking #18 on the list, alongside Canada’s best creative advertising shops, UM was the highest-ranked media agency in 2021. The report also
Katey Gault, Director, Connections Planning at UM, sat down with Beet.TV to discuss the challenges and opportunities of changing viewing habits in the media market. In today’s market consumers want to consume content in a digital environment that supports the rising interest of instant gratification. The challenge behind this is the massively fragmented market in
Erica Kokiw, VP of Digital at UM, is diving into the conversation about battling increased amounts of misinformation within the advertising and marketing industries. Currently, Heritage Minister, Steven Guilbeault, is in the process of crafting legislation to provide a framework on demanding transparency between Canadian news outlets and online platforms. In the meantime, Kokiw has
UM was ranked #1 by RECMA out of all Canadian media agencies, topping agency vitality rankings, earning the highest marks in new business performance, client portfolio growth and pitch participation. UM’s top performance was followed by Cossette Media and Touché. The three were identified as doing the best job among Canadian media agencies of weathering the challenges of
The Naked Collective, a startup based out of Ireland, announced Wednesday the Canadian launch of Mude – a line of vegan-friendly healthy drinks – which will be fully supported with a media buy meant to zero in on where the new entrant might be able to find a foothold. In Canada, out of the gate
UM’s Richard Fofana, VP, Digital will join previously announced co-chairs Susan Irving and Sandra Sanderson and 16 other experts from all corners of the industry, including brand marketing, creative, media, and PR. They will also be supported by a shortlist jury that will help narrow down the volume of submissions. The SIA Awards showcase breakthrough achievements