The global pandemic has fit years’ worth of changes into just 12 months, affecting the way we connect, work, and are entertained. Digital innovation, new technologies, market forces and shifts in consumer behaviour brought about by this new reality are reshaping the media landscape in Canada.

IPG Media Lab’s Outlook 2021: Forward Momentum report has identified four leading trends shaping media and technology, and the UM team has taken a look at how these trends could potentially play out in Canada over the next few years.

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