UM was ranked #1 by RECMA out of all Canadian media agencies, topping agency vitality rankings, earning the highest marks in new business performance, client portfolio growth and pitch participation.
UM’s top performance was followed by Cossette Media and Touché. The three were identified as doing the best job among Canadian media agencies of weathering the challenges of 2020, according to RECMA’s latest rankings.
Released twice a year, the rankings are based on two measurements: an agency’s vitality score, a qualitative metric based on criteria such as competitiveness in pitches, pitch participation rates, revenue from new business, awards and the stability of top management; and a structure score, which measures things like internal resources, staff expertise and long-term client relationships.