With audiences for shows like the Oscars, Globes, Grammys, and even the Super Bowl declining over the past few years, Dan Zangrando, VP, investments at UM offers perspective on what value do these events provide for advertisers moving forward.
Declining numbers aside, live tentpole events continue to be a venue for big brands and high-priced advertising – with networks consistently selling out of million-dollar ad units this year. Zangrando believes that live events will continue to maintain interest from advertisers because they offer opportunities to engage with consumers around cultural moments that can be captured through social.