UM’s fourth annual Impact Day saw UM Canada donating more than $100,000 worth of media for BIPOC-owned small businesses across Canada. UM’s teams in Toronto, Montreal, and Calgary worked with media partners to source space that would only be unlocked if the team met their goal of collectively walking, running, or hiking 270 KM in
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A new study released by UM, MAGNA, and privacy browser Brave reveals that consumers are more likely to support brands in online environments where they have control. While most people, including Gen Z and Millennials, understand the role online ads play, the majority report negative feelings about ad load (67%) and ad tracking that feels
UM has developed a full 360-degree plan to support the introduction of Oh Henry!’s new puppet mascot, Hank, who can’t stomach the thought of being hungry. The launch included activations across TV and social, paired with a four-week takeover in Ontario Circle K convenience stores with retail displays, racks, and floor stickers. Designed to be
Thrive launches Nestlé’s newest Nesquik campaign, featuring the next generation of Nesquik consumers, “betweenagers”, while playing on nostalgia to reconnect parents with the brand. Thrive handled all the media buying for this multimedia TV, social and digital-led campaign which highlights the health value of the cleaner product recipes, and the new packaging design with improved
Earlier this year Spotify launched Spotify Podcast Ads in Canada and will be launching the Spotify Audience Network, new advertising services on July 1. Powered by Spotify’s Streaming Ad Insertion tech, Spotify Podcast Ads deliver and report on confirmed ad impressions, rather than downloads, providing marketers with insights around who heard their ad and how
Ordering food during a game just got easier with the NHL’s official food delivery app. Throughout this playoff season, Skip has been displaying a unique QR code on TV screens during pregame segments, allowing consumers to automatically open the Skip app on their device for direct ordering. The significant media package was developed by UM
For Estee Lauder’s second iteration of their ‘Made in Your Shade’ campaign, UM led the Canadian media strategy, working with their U.S. counterparts to execute social and OLV. The campaign, which promotes Estee Lauder’s locally produced Double Wear products, pushed broad campaign awareness via YouTube and showcased the campaign creative with social positioning to call
American Express has been dedicated to helping BIPOC small business owners since early in the pandemic. Their new $1-million CSR effort called “Blueprint: Backing BIPOC Businesses,” is a program aimed at providing BIPOC business owners, across Canada, with the tools, resources, and mentorship to help their business thrive and overcome barriers they are currently facing.
In a collaborative effort between client, creative agency and UM, Boston Pizza has launched a “Patio Re-training” campaign, based on the insight that after months of being at home, people may have forgotten dining etiquette. The campaign launched in Ontario simultaneous to Stage 2 reopening and included :30 and :15 TV spots, social posts, OOH,
Hershey Canada’s Reese’s Peanut Butter Cup is asking consumers how they feel about the smudge of chocolate and peanut butter left behind in the wrapper. Do they prefer their wrapper clean or sticky? The media campaign, led by UM, leveraged TV, OOH billboards, social media engagement through Director’s mix, Facebook polling, and TikTok’s new-to-market