UM and Hershey partnered for “Sweet Reunions,” a digitally-led campaign that builds off Hershey’s 2019 reunion-themed campaign in which the brand donated a portion of its advertising dollars to covering travel costs for families to reunite over the holidays.
The campaign includes TV spots featuring festive-wrapped Kisses, in-store activations, and “Kissletoe” Instagram digital filters in partnership with blogger ‘No Tummy Mommy’.
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