UM led Sobey’s new campaign reinforcing its sponsorship of Team Canada. This new iteration of the “Feed the Dream” campaign builds on the platform established during the 2020 summer Olympic games. The campaign will run throughout the Olympic and Paralympic Winter Games. Click here to read more.
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UM and Prestige team up for the brand’s “Get the Sleep You’ve Been Dreaming Of” campaign, featuring its over-the-counter sleep aid, Sleep-Eze. The spots target adults, ages 35 to 55, who have trouble with insomnia due to overwork, tiredness or fatigue. The bilingual campaign will run in English and French across TV and OLV as :30
UM and Boston Pizza launched a holiday season campaign called the “BP Wish List”. Tapping into the nostalgic feeling of flipping through a holiday catalogue, the brand created a digital wish list comprised of 20 make-believe pizza-themed Christmas gifts on BPWishList.com. The campaign is further supported by social media, direct mail and billboard advertising. Click here to
Marketing Mix Modelling (MMM), an analysis technique that helps marketers discover, plan and forecast, is expected to garner much more attention in 2022, as marketers look for alternatives to cookies. Erica Kokiw, EVP, Digital, UM, shares her thoughts on what MMM will mean for the digital space and important steps for future cross-platform measurement. “While a clear
UM’s leadership in innovation and creativity was recognized at the 2021 Media Innovation Awards (MIAs), generating more wins than any other media agency. UM brought home a total of 17 trophies – 2 gold, 5 silver, 10 bronze – for work across BMO, Movember Foundation, Johnson & Johnson, Levi’s, Amazon Rainforest Conservancy, Hershey, MeToo and
Shelley Smit, CEO, UM Canada, has had the incredible honour of winning the Media Leader of the Year title at the 2021 Media Innovation Awards. Shelley has not only deftly navigated uncertain times, but has propelled UM forward to emerge as a leader on the Canadian and global stage, through a deep commitment to culture
UM and BMO have partnered for the “Wrap the Good” campaign, an extension of BMO’s Celebrating Women Grant Program, which supports women-owned businesses. The centrepiece of the campaign is custom recyclable wrapping paper that features images of products from women-owned businesses, along with a QR code linking to a Pinterest board filled with hundreds of
UM Canada demonstrates its industry leadership and best-in-class work at this year’s Festival of Media North America. UM was awarded two gold medals at this year’s awards for Hershey’s “Virtual Treat Quest – Saving Halloween” and Oh Henry!’s 4:25 Buds – “Bringing’s Buds Together Through Media,” which won for Best Communications Strategy and Best Integrated
In a move to increase relevancy with youth and become the go-to snack for gamers, Oh Henry! is partnering with the live streaming service, Twitch. Last year, the confectionery brand launched its pretzel and nut Level Up bar as part of the brand’s longstanding positioning around owning “hunger”. With every purchase of an Oh Henry!
UM has earned the ‘most awarded’ media agency title for the second year in a row at Canadian Marketing Association (CMA) Awards. This is a true testament to the great work UM produces with clients and agency partners. UM brought home a total of 12 wins – 2 gold, 4 silver and 6 bronze – across BMO, Levi’s,