UM partnered with Auxly Cannabis on the media strategy and execution for the brand’s largest campaign in its four-year history. The campaign was designed to help the brand stand out in a crowded consumer segment by promoting the “Monday Merries,” a unique and ownable idea. 

The campaign launched at the start of September and ran for approximately six weeks with digital, social, and wild postings in Vancouver, Calgary, Edmonton, and Toronto, all driving to a dedicated website,

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