During the 2023 NHL playoff season, UM and Boston Pizza teamed up to show the brand’s allegiance to the Toronto Maple Leafs. Following the Bruins’ elimination at the hands of the Florida Panthers, the brand unveiled a billboard near Toronto’s Gardiner Expressway proclaiming, “Boston’s out, Auston’s in,” referring to Leafs centre and alternate captain, Auston
Category: Campaign
UM and Hershey’s drive awareness to the brand’s Eggies products with a new campaign just in time for Easter. The campaign employs bright colours, animation, and upbeat music in three spots showcasing this year’s line up which includes Rainbow Milk Chocolate, Dark Noir, Whoppers, and Reese’s Eggies. Spots will run across Facebook, Instagram, Pinterest, and
UM and BMO share a shopping guide for women-owned businesses this holiday season in a campaign titled “The Shoppable Ornament.” The guide is a miniature catalogue, with pages highlighting products from participating businesses with QR codes linking to their websites. The book’s final page links to a Pinterest board showcasing all women-owned businesses with additional
UM and Hershey’s highlight how baking can bring people together through three short films for Hershey’s ChipIts brand. The series touches on themes of love and connection through the true stories of Canadians from across the country. The series is available on social, YouTube, TV, and pre-show features at Cineplex that will run until Boxing
UM and Spotify team up for the brand’s “Wrapped” campaign, an annual year-end initiative built around a feature that analyzes users’ listening habits. Information ranges from most played artists and songs to the genres people listen to throughout the day, wrapped up as highly shareable graphics for social. The centrepiece of the Canadian campaign is
UM and BMO promote “Barrier Breakers,” a campaign showcasing how the brand is helping to remove systemic barriers faced by women entrepreneurs to achieve business success. The campaign is anchored by “More Than Gold,” a 12-minute short film about Joella Hogan, an Indigenous woman who runs The Yukon Soap Company. Joella was able to grow
UM and American Express Canada teamed to launch the brand’s first-ever video advertisement, shot only on a mobile device from the first-person point of view and airing exclusively on social media. This latest work is an extension of the brand’s ‘Member When’ campaign. To target the younger audiences, the campaign was deliberately shot solely on mobile to
2022 marks Movember’s 16th annual campaign. As the leading men’s health charity, Movember aims to help men live happier, healthier, longer lives by addressing issues such as mental health and suicide prevention, prostate cancer, and testicular cancer. Participants can take part in Movember in several ways: 1) GROW a moustache, 2) MOVE 60km throughout the month, 3)
UM and BMO team up for the brand’s new soccer-themed ad campaign, “#BMOGrowTheGame” featuring Canadian superstar Alphonso Davies. The campaign highlights BMO’s commitment to soccer at both the grassroots and professional level and features seven 15-second spots running during MLS and World Cup broadcasts and on YouTube and Twitch. The ads were shot in Davies’
UM has joined forces with Empire to promote its Scene+ loyalty program through a campaign that is the grocer’s largest marketing effort to date. The campaign highlights the program’s expansion into grocery stores nationwide, beginning in Atlantic Canada with Sobey’s, Foodland, Voilà by Sobeys, Needs, and Lawtons Drugs. The partnership will continue to roll out across