UM and Hershey’s highlight how baking can bring people together through three short films for Hershey’s ChipIts brand. The series touches on themes of love and connection through the true stories of Canadians from across the country. The series is available on social, YouTube, TV, and pre-show features at Cineplex that will run until Boxing
Category: Campaign
UM and Spotify team up for the brand’s “Wrapped” campaign, an annual year-end initiative built around a feature that analyzes users’ listening habits. Information ranges from most played artists and songs to the genres people listen to throughout the day, wrapped up as highly shareable graphics for social. The centrepiece of the Canadian campaign is
UM and BMO promote “Barrier Breakers,” a campaign showcasing how the brand is helping to remove systemic barriers faced by women entrepreneurs to achieve business success. The campaign is anchored by “More Than Gold,” a 12-minute short film about Joella Hogan, an Indigenous woman who runs The Yukon Soap Company. Joella was able to grow
UM and American Express Canada teamed to launch the brand’s first-ever video advertisement, shot only on a mobile device from the first-person point of view and airing exclusively on social media. This latest work is an extension of the brand’s ‘Member When’ campaign. To target the younger audiences, the campaign was deliberately shot solely on mobile to
2022 marks Movember’s 16th annual campaign. As the leading men’s health charity, Movember aims to help men live happier, healthier, longer lives by addressing issues such as mental health and suicide prevention, prostate cancer, and testicular cancer. Participants can take part in Movember in several ways: 1) GROW a moustache, 2) MOVE 60km throughout the month, 3)
UM and BMO team up for the brand’s new soccer-themed ad campaign, “#BMOGrowTheGame” featuring Canadian superstar Alphonso Davies. The campaign highlights BMO’s commitment to soccer at both the grassroots and professional level and features seven 15-second spots running during MLS and World Cup broadcasts and on YouTube and Twitch. The ads were shot in Davies’
UM has joined forces with Empire to promote its Scene+ loyalty program through a campaign that is the grocer’s largest marketing effort to date. The campaign highlights the program’s expansion into grocery stores nationwide, beginning in Atlantic Canada with Sobey’s, Foodland, Voilà by Sobeys, Needs, and Lawtons Drugs. The partnership will continue to roll out across
UM and Reprise teamed up with Amex for the brand’s first Pinterest Pin Extension to offer inspiration to Canadians planning their weekend. Pin Extensions appear as a regular “pin” on the social platform but take users directly to an interactive experience, ultimately driving them to a specific product or service offering. Amex’s Pin Extension takes
Building off Boston Pizza’s 2021 “Patio Retraining” campaign, UM partnered with the brand to celebrate the return of patio season by giving Scouts-style merit badges to customers who demonstrate patio-related accomplishments. Guests collect badges by scanning a special QR code and adding them to their virtual “Patio Handbook.” Participants with a full collection are entered
UM and Henkel relaunched Sunlight with a new masterbrand campaign – “Home is Canada.” Amplified through TV, OLV, and social activations, the campaign aims to showcase the brand products as a trusted part of the Canadian experience, making basic household chores easier, thereby allowing time for more important things in life. The spot follows a
