UM and Más+, Lionel Messi’s drink company, team up to promote the global superstar’s upcoming one-on-one street soccer tournament in Toronto. The 1v1 World Crown is a fast-paced game, with women and men players competing in a final in front of Messi for a $5,000 prize. UM led the media campaign, which included paid social
Category: Campaign
UM and Skip teamed up to spotlight the new benefits of Skip+ with a playful twist on the iconic 1980s hit “Whip It,” reimaged as “Skip It.” The campaign humorously showcased practical reasons to use Skip, from sidestepping disappointing dinner options and high delivery fees to recovering after missing out on concert pre-sales. Featuring a
Kate Mateer, EVP, Client Business Partner, UM, has been selected to judge the 2025 Media Innovation Awards (MIAs) shortlist. She will team up with industry leaders from across the country to choose the top contenders in media innovation to advance to the final round of judging. These awards celebrate Canadian media excellence, recognizing and highlighting the industry’s
UM and Twizzlers are going the extra mile to keep the fun of summer alive during this key candy season with the brand’s latest campaign, “Twizzlers Keep the Fun Going.” The campaign embraces the idea that nobody wants a good thing to end and featured several TV spots. Alongside this, Twizzlers and Jolly Ranchers are
UM and BMO unveil “Always at the Heart of the Game,” a new campaign celebrating CF Montréal fans and their unwavering passion for soccer. As the club’s principal partner for over a decade, BMO embodies steadfast support through engaging videos and immersive displays featuring their brand ambassador, Noémie Yelle, a Montreal actress. These creative spots
UM, Becel and the world-renowned chef Gordan Ramsey came together to showcase Becel Plant Butter. Ramsey is imploring home chefs to “skip the cow” in favour of the new plant-based alternative for their favourite recipes. The partnership with Ramsey, a chef known for his passion for high quality ingredients demonstrates Becel’s commitment to innovative products
UM and Blue Buffalo took centre ice in Stanley Pup, a 90-minute televised special featuring adoptable rescue dogs representing all 32 NHL teams. UM’s Canadian and U.S. teams led the North American media integration, supporting Blue Buffalo’s presence throughout the show. The show aired on June 6th on Sportsnet and blended the excitement of hockey
UM and Sobeys teamed up to launch the “So Canadian Picnic” contest, building on the momentum of Sobeys’ ongoing “So Canadian” brand campaign. The contest offered entrants a chance to win a Canada Day picnic for 25 people, complete with a limited-edition oversized picnic blanket shaped like Canada and treats from featured Canadian suppliers. The
UM Canada successfully secured a new multiyear partnership between Kenvue and the NHL Players’ Association, expanding Tylenol’s hockey marketing footprint in Canada. Building on its existing NHL deal, the NHLPA agreement allows Tylenol to feature players in creative for its “Pain Relief MVP” campaign. Initial ads will highlight MVPs Leon Draisaitl and Nathan MacKinnon across in-store, digital,
UM and Boston Pizza are back on the ice with “Manifest the Win,” a bold new playoff campaign encouraging fans to “plan the parade” – the classic, overly optimistic move hockey fans make when their team wins early. Playing off the hopeful energy of Canadian hockey fans, the campaign leans into superstition with a cheeky