2022 marks Movember’s 16th annual campaign. As the leading men’s health charity, Movember aims to help men live happier, healthier, longer lives by addressing issues such as mental health and suicide prevention, prostate cancer, and testicular cancer. Participants can take part in Movember in several ways: 1) GROW a moustache, 2) MOVE 60km throughout the month, 3) HOST a mo-ment focused on having a good time for a good cause; or 4) MO your own way by creating your own challenge – something epic in size and impact.  UM is leading the multi-media strategy, which includes TV and broadcast takeovers, radio, digital, social, and OOH activations.

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