UM and BMO team up for the brand’s new soccer-themed ad campaign, “#BMOGrowTheGame” featuring Canadian superstar Alphonso Davies. The campaign highlights BMO’s commitment to soccer at both the grassroots and professional level and features seven 15-second spots running during MLS and World Cup broadcasts and on YouTube and Twitch. The ads were shot in Davies’ hometown of Edmonton at a practice clinic for local youth players. Content from the clinic will also be shared on key social channels.
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