UM has joined forces with Empire to promote its Scene+ loyalty program through a campaign that is the grocer’s largest marketing effort to date. The campaign highlights the program’s expansion into grocery stores nationwide, beginning in Atlantic Canada with Sobey’s, Foodland, Voilà by Sobeys, Needs, and Lawtons Drugs.
The partnership will continue to roll out across Ontario and Western Canada, supporting all Empire banners. The campaign is a full-funnel, 360-degree effort with OOH, radio, social, OLV, digital display, email, and influencer activations.
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