UM brought home bronze at this year’s Effie Awards Canada in the ‘Restaurant’ category for its breakthrough work on Boston Pizza’s “How To Patio: Re-Training Program.” The Effie Awards honour the most effective marketing in Canada, recognizing the top media campaigns that drove business results over the past year. Click here to read more.
News
We are excited to share that UM won five awards at the 2022 Strategy Awards. UM brought home gold, silver, and three bronze for its stellar work on BMO, Nestlé, and the Canadian Down Syndrome Society. The Strategy Awards recognize the role of planning by celebrating the best marketing and advertising strategy work in Canada. The
UM brought home the Achieving Communications Excellence (ACE) Best in Show award for its ground-breaking work on Hershey’s #HerForShe campaign. This work also won gold in ‘Digital Communications Campaign of the Year’ and bronze in ‘Best Use of Media Relations’ at the ACE Awards earlier this year. The ACE Awards celebrate Toronto’s talent and innovation and honours
UM and BMO team up for the brand’s new soccer-themed ad campaign, “#BMOGrowTheGame” featuring Canadian superstar Alphonso Davies. The campaign highlights BMO’s commitment to soccer at both the grassroots and professional level and features seven 15-second spots running during MLS and World Cup broadcasts and on YouTube and Twitch. The ads were shot in Davies’
UM has joined forces with Empire to promote its Scene+ loyalty program through a campaign that is the grocer’s largest marketing effort to date. The campaign highlights the program’s expansion into grocery stores nationwide, beginning in Atlantic Canada with Sobey’s, Foodland, Voilà by Sobeys, Needs, and Lawtons Drugs. The partnership will continue to roll out across
UM and Reprise teamed up with Amex for the brand’s first Pinterest Pin Extension to offer inspiration to Canadians planning their weekend. Pin Extensions appear as a regular “pin” on the social platform but take users directly to an interactive experience, ultimately driving them to a specific product or service offering. Amex’s Pin Extension takes
Building off Boston Pizza’s 2021 “Patio Retraining” campaign, UM partnered with the brand to celebrate the return of patio season by giving Scouts-style merit badges to customers who demonstrate patio-related accomplishments. Guests collect badges by scanning a special QR code and adding them to their virtual “Patio Handbook.” Participants with a full collection are entered
UM Canada performed its fifth annual Impact Day on July 21, 2022. Being a part of the Better World initiative, Impact Day is UM’s annual day of service when employees across the global offices volunteer their time and resources to a social cause, encompassing the agency’s two core values: Caring and Community. This was the
UM and Henkel relaunched Sunlight with a new masterbrand campaign – “Home is Canada.” Amplified through TV, OLV, and social activations, the campaign aims to showcase the brand products as a trusted part of the Canadian experience, making basic household chores easier, thereby allowing time for more important things in life. The spot follows a
Once again, UM has found its coveted spot in Strategy’s A-List. To be considered worthy of this list, agencies must represent the best of the best – by acing the Creative Report Card, being shortlisted for Strategy’s Agency of the Year, or cleaning up at major industry award shows around the globe. For UM, the
