UM and Reprise teamed up with Amex for the brand’s first Pinterest Pin Extension to offer inspiration to Canadians planning their weekend. Pin Extensions appear as a regular “pin” on the social platform but take users directly to an interactive experience, ultimately driving them to a specific product or service offering. Amex’s Pin Extension takes users to a quiz with a series of images they might put on a “dream weekend” Pinterest board and showcases how Amex takes experiences from good to epic.
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