UM Canada performed its fifth annual Impact Day on July 21, 2022. Being a part of the Better World initiative, Impact Day is UM’s annual day of service when employees across the global offices volunteer their time and resources to a social cause, encompassing the agency’s two core values: Caring and Community.

This was the third year when UM Canada supported BIPOC-owned small businesses through this initiative. UMers in Toronto helped clean up the St. Lawrence Market Neighbourhood that unlocked donated media inventory from its partners to support the BIPOC-Owned Small Business Media Program. In addition to donated media, the program also includes consulting services to help small businesses optimize their media spend.

The UM Montreal office also participated in a neighbourhood walk, where kilometres walked contributed to unlocked donated media inventory.

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