UM and Boston Pizza are celebrating fans who get excited about number crunching in a new campaign titled “Fanalytics.” Inspired by the sports world’s enthusiasm for new data and analytic tools that evaluate athletic performance, the campaign weaves the brand’s quirky personality throughout the creative that makes it more memorable and unique from other restaurant advertising. The
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UM and Reese’s team up to turn sunsets into a daily reminder to enjoy a Peanut Butter Cup in a new multi-media campaign. The campaign draws a parallel between the joy of a sunset and the joy elicited by the snack’s iconic orange wrapper. UM created an integrated media strategy for the brand that includes multiple
UM and Hershey’s drive awareness to the brand’s Eggies products with a new campaign just in time for Easter. The campaign employs bright colours, animation, and upbeat music in three spots showcasing this year’s line up which includes Rainbow Milk Chocolate, Dark Noir, Whoppers, and Reese’s Eggies. Spots will run across Facebook, Instagram, Pinterest, and
Each year, the UM team rounds up the key themes and ideas that they believe will shape the next few years: new technologies, market forces, and shifts in consumer behaviour that are changing the media landscape. The 2023 Outlook dives into four key trends that we anticipate being hot topics for this year and, perhaps,
UM takes RECMA’s top spot for Canadian agencies with a score of 22, the only agency earning a ‘Dominant’ classification, while also scoring highest in the vitality category with 12 points. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year.
UM’s impressive achievements in innovation and creativity have been recognized at this year’s Strategy AToMiC Awards. UM brought home a total of eight awards, 2 gold, 3 silver, and 3 bronze, for outstanding work across four different campaigns for clients BMO, McCain, and the Black Business and Professional Association. The AToMiC Awards celebrate the role
As Bill C-27 makes its way through parliament, experts like UM’s Erica Kokiw, EVP, Digital, are hoping for a transparent, ethical, and responsive framework. “Bill C-27 should include requirements for transparency of data collection, as well as clear guidelines for how data can be shared and used,” says Kokiw. “The bill should also include measures
UM was the #1 most-awarded Canadian shop and the second most-awarded media agency overall at last month’s prestigious Festival of Media North America Awards (FOMNA). Our clients and teams scored six big wins: 3 GOLDS and 3 HIGHLY COMMENDED awards for work across six different campaigns on Oh Henry!, Tylenol, and BMO Financial Group. The FOMNA Awards are one of the industry’s highest-profile and
UM and BMO share a shopping guide for women-owned businesses this holiday season in a campaign titled “The Shoppable Ornament.” The guide is a miniature catalogue, with pages highlighting products from participating businesses with QR codes linking to their websites. The book’s final page links to a Pinterest board showcasing all women-owned businesses with additional
UM’s continuing leadership in innovation and creativity was recognized at the 2022 Media Innovation Awards (MIAs), earning more medals than any other media agency for the third year in a row. UM brought home a total of 15 trophies – 4 gold, 5 silver, 6 bronze – for work across six different campaigns for clients
