FanDuel, the premier destination for online sports gambling, has selected UM as its media agency of record. UM will lead media planning and buying for the brand’s sportsbook and online casino in Canada, building awareness and market share across TV, digital, and partnerships. 

“We’re ready to help drive FanDuel’s exciting sports partnerships and marketing campaigns within the Canadian market,” says Shelley Smit of CEO, UM.

FanDuel’s decision to partner with UM was driven by the agency’s leadership in the Canadian media landscape and the team’s deep understanding of iGaming. 

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