UM and Oh Henry! recently launched the “Hunger Happens” campaign that reminds Canadians about the inevitability of hunger. As an extension to this integrated campaign, the “Feeding Frenzy” contest was launched that leans in on spontaneity with a time-sensitive approach to shopper marketing.
The brand is sending weekly mass texts to interested Canadians, giving them one hour to buy an Oh Henry! at a Circle K store for a chance to win cash prizes up to $1,000. The campaign is supported by activations across TV, cinema, and social.
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